
ActiveCampaign
Founded Year
2003Stage
Series C | AliveTotal Raised
$360MValuation
$0000Last Raised
$240M | 4 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-41 points in the past 30 days
About ActiveCampaign
ActiveCampaign focuses on customer experience automation, operating within the marketing automation, email marketing, and Customer Relationship Management (CRM) sectors. The company offers services including email marketing, marketing automation, e-commerce marketing, and CRM tools designed to help businesses engage meaningfully with their customers. ActiveCampaign primarily serves businesses of all sizes across various sectors, with a particular emphasis on the e-commerce industry. It was founded in 2003 and is based in Chicago, Illinois.
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ActiveCampaign's Product Videos


ESPs containing ActiveCampaign
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The marketing automation personalization market is focused on providing personalized and relevant experiences to customers across various digital channels. Vendors in this market offer solutions that use AI and data analytics to create personalized content and messaging for each customer, resulting in increased engagement, conversion rates, and customer loyalty. The market includes a range of prod…
ActiveCampaign named as Outperformer among 15 other companies, including Oracle, Movable Ink, and MoEngage.
ActiveCampaign's Products & Differentiators
Sales Automation & CRM
ActiveCampaign for Sales lets you sell more in less time by automating your sales process so you can focus on closing deals. Get full context into every contact and account, automatically trigger next best steps based on behavior and engagement, and seamlessly manage your pipeline. Offering unparalleled value as your business needs grow, ActiveCampaign provides unlimited automation every step of the way. Designed to meet the needs (and budgets) of growing businesses, ActiveCampaign’s CRM gives you everything you need to achieve today’s and tomorrow’s goals - with no surprises.
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Research containing ActiveCampaign
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned ActiveCampaign in 4 CB Insights research briefs, most recently on Aug 14, 2023.

Aug 14, 2023
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Top marketing automation companies — and why customers chose themExpert Collections containing ActiveCampaign
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
ActiveCampaign is included in 3 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,249 items
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Loyalty & Rewards Tech
178 items
Latest ActiveCampaign News
Oct 28, 2024
Digibot Digibot is an AI-powered chatbot designed to revolutionise customer support by offering personalised, 24/7 assistance that integrates seamlessly with a business’s data. Utilising AI, Digibot provides instant, data-driven responses to customer inquiries, eliminating wait times and enhancing user engagement. Its scalable design ensures that whether a business receives a few or thousands of inquiries, Digibot can handle them all without compromising service quality. Digibot is set to disrupt the customer service industry, offering businesses in e-commerce, professional services, and beyond the ability to optimise operations, boost conversions, and reduce operational costs. Launched commercially in 2024, Digibot has become an invaluable tool for businesses looking to scale efficiently and provide exceptional customer experiences. impact.com’s impact.com’s partnership automation platform has democratised the ability of brands of all sizes to create an incremental revenue stream from partnerships without requiring additional headcount. It offers SME’s the ability to manage and scale affiliate, influencer, referral marketing and brand and publisher partnerships in one centralised platform, eliminating the need for cumbersome manual processes. It automates the complex processes involved in managing partnerships, from recruitment and contracting to payment, optimisation, and reporting, supporting over 40 languages and 130 currencies. Thryv Thryv, an all-encompassing software platform designed for small businesses, is revolutionizing the way owners manage and grow their companies by streamlining everyday operations in one place. Trusted by over 85,000 small businesses, Thryv has become a game-changer in efficiency, helping users save up to 20 hours per week through automation. With a suite of powerful marketing tools, Thryv simplifies essential tasks for business owners. Key features include: Social Media Automation: Schedule posts across social platforms, maintaining an active online presence without the daily manual effort. Appointment Reminders: Reduce no-shows with automated customer reminders, improving attendance rates and reducing lost revenue. Review Requests: Prompt satisfied customers to leave reviews automatically, enhancing online reputation without adding to the to-do list. Lead Nurturing: Keep clients engaged with pre-scheduled texts and emails, ensuring consistent communication and better lead conversion. Mailchimp Intuit Mailchimp’s new Revenue Intelligence (RI) system is designed to simplify marketing automation for companies of all sizes by leveraging AI and data analytics. The system automates the process of turning data into actionable insights, helping businesses optimise their marketing efforts without manual intervention. With predictive models based on financial and performance data from Intuit’s ecosystem, the tool identifies the best time to target customers, automates personalised email and SMS content generation, and suggests strategies to maximise engagement and revenue. SMEs can visualise their entire marketing funnel and track key metrics like customer lifetime value, helping them make smarter decisions with minimal effort. By automating these complex tasks, Revenue Intelligence allows SMEs to focus on growth while the tool handles the heavy lifting of data analysis and content optimisation, driving efficiency and results. HubSpot HubSpot offers a comprehensive marketing automation platform designed to help SMEs scale their marketing efforts with ease. Known for its intuitive interface and strong customer support, HubSpot covers email marketing, lead tracking, social media, and more. HubSpot’s scalable pricing and feature-rich options make it an ideal choice for businesses that want to grow, while its CRM integration makes it easy to manage customer relationships. Email Automation: Create personalized email campaigns with automated follow-ups. Lead Nurturing: Segment leads based on behavior and engage them through targeted messaging. Social Media Scheduling: Schedule and track social posts across major platforms in one place. Analytics: Real-time analytics to track performance, improve campaigns, and optimize for growth. ActiveCampaign ActiveCampaign is known for its powerful automation tools that provide SMEs with advanced email marketing, lead scoring, and customer journey mapping, allowing for highly personalized and data-driven campaigns. With a robust set of integrations and flexible automation workflows, ActiveCampaign allows SMEs to build complex, personalized marketing paths without requiring extensive technical knowledge. Automated Email Campaigns: Create multi-channel campaigns with automated responses and follow-ups. Customer Segmentation: Target specific customer groups based on behavior, location, and purchase history. SMS Marketing: Engage customers through SMS, adding another layer to your automation strategy. Lead Scoring: Prioritize high-quality leads based on interaction and engagement. Keep up to date with our stories on LinkedIn , Twitter , Facebook and Instagram . What do you think?
ActiveCampaign Frequently Asked Questions (FAQ)
When was ActiveCampaign founded?
ActiveCampaign was founded in 2003.
Where is ActiveCampaign's headquarters?
ActiveCampaign's headquarters is located at 1 North Dearborn Street, Chicago.
What is ActiveCampaign's latest funding round?
ActiveCampaign's latest funding round is Series C.
How much did ActiveCampaign raise?
ActiveCampaign raised a total of $360M.
Who are the investors of ActiveCampaign?
Investors of ActiveCampaign include Silversmith Capital Partners, Susquehanna Growth Equity, Tiger Global Management and Dragoneer Investment Group.
Who are ActiveCampaign's competitors?
Competitors of ActiveCampaign include Intellimize, Attentive, Persoo, Klaviyo, ForMotiv and 7 more.
What products does ActiveCampaign offer?
ActiveCampaign's products include Sales Automation & CRM and 2 more.
Who are ActiveCampaign's customers?
Customers of ActiveCampaign include Protect Your Wealth, PreviewMe, Swim University, Paperbell and Plus Accounting.
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