
Alloy
Founded Year
2015Stage
Series C - II | AliveTotal Raised
$208.92MValuation
$0000Last Raised
$52M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+31 points in the past 30 days
About Alloy
Alloy focuses on identity risk management within the financial services sector. Its main offerings include automated solutions for fraud prevention, compliance, credit underwriting, and identity verification to support the entire customer lifecycle. Alloy primarily serves banks, credit unions, and fintech companies. It was founded in 2015 and is based in New York, New York.
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ESPs containing Alloy
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The identity verification market focuses on providing technologies and processes to verify the identities of individuals in both online and offline interactions, as well as prevent identity fraud. These solutions cater to a wide variety of industries and include new account and also synthetic fraud prevention, which involve bad actors stealing all or part of a person’s information to open new acco…
Alloy named as Leader among 15 other companies, including SAP, Onfido, and Ping Identity.
Alloy's Products & Differentiators
Licensing fees
Licensing fees for products or use cases purchased
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Research containing Alloy
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Alloy in 5 CB Insights research briefs, most recently on Mar 14, 2024.

Mar 14, 2024
The retail banking fraud & compliance market map
Jan 4, 2024
The core banking automation market mapExpert Collections containing Alloy
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Alloy is included in 7 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,249 items
Regtech
1,921 items
Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements. Regulatory technology helps companies and regulators address challenges ranging from compliance (e.g. AML/KYC) automation and improved risk management.
Digital Lending
2,468 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Fintech
9,304 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Fintech 100
849 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
Digital ID In Fintech
268 items
For this analysis, we looked at digital ID companies working in or with near-term potential to work in fintech applications. Startups here are enabling fintech companies to verify government documents, authenticate with biometrics, and combat fraudulent logins.
Latest Alloy News
Oct 10, 2024
Sonovate partners with Alloy to combat evolving fraud trends as company grows October 10, 2024 Sonovate, the leading provider of embedded finance and payment solutions for the contingent workforce, today announced that it is implementing Alloy’s identity risk solution to better prevent fraud while also fueling growth. Alloy helps solve the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Over 600 banks and fintechs in the US, UK, and beyond turn to Alloy to grow with a clearer picture of their customers. Sonovate will use Alloy’s end-to-end identity risk management platform to stay ahead of rising fraud trends in the UK. A report from UK Finance found that £1.17 billion was lost to financial criminals in 2023. New technologies like generative AI have given bad actors more sophisticated tools to attack financial institutions. With Alloy, Sonovate is poised to stay ahead of this fraud risk while ensuring that genuine customers can efficiently access the company’s products and services. “With its network of data sources, Alloy gives us the power to protect our business and customers from financial crime and the flexibility to make adjustments as needed as our business scales,” said Tom Wilson, Global Head of Risk and Compliance at Sonovate. “We are excited for this next step in our global growth.” Since it was founded in 2014, Sonovate has funded nearly £6 billion ($8 billion) of invoices, supporting 3,300 businesses and 50,000 workers in 44 countries. In pursuit of the company’s global growth, Sonovate recently opened its first overseas office in Amsterdam and announced significant enhancements to its funding technology platform to better serve large, multinational recruitment businesses. Sonovate joins a growing list of UK-based banks and fintechs that use Alloy to solve for identity risk, including Liberis and Flagstone. “We’re excited to support Sonovate in their mission to empower recruitment and consultancy businesses with tailored financial solutions,” said James Baston-Pitt, Head of UK and EMEA at Alloy. “Risk management has always been a core part of Sonovate’s business, and with Alloy, the company will continue to evolve to address growing fraud threats.”
Alloy Frequently Asked Questions (FAQ)
When was Alloy founded?
Alloy was founded in 2015.
Where is Alloy's headquarters?
Alloy's headquarters is located at 41 Elizabeth Street, New York.
What is Alloy's latest funding round?
Alloy's latest funding round is Series C - II.
How much did Alloy raise?
Alloy raised a total of $208.92M.
Who are the investors of Alloy?
Investors of Alloy include Bessemer Venture Partners, Felicis, Avid Ventures, Canapi, Lightspeed Venture Partners and 16 more.
Who are Alloy's competitors?
Competitors of Alloy include Effectiv, Dotfile, Worth, Lendflow, AIO and 7 more.
What products does Alloy offer?
Alloy's products include Licensing fees and 3 more.
Who are Alloy's customers?
Customers of Alloy include Mountain America Credit Union, Live Oak Bank, Suncoast Credit Union, Ramp and Stash.
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Compare Alloy to Competitors

Sumsub is a company that focuses on online identity verification and orchestration services, operating in the technology and security sectors. The company offers a platform that allows businesses to verify users, businesses, and transactions, manage cases, and deter fraud, all from a single dashboard. Sumsub primarily serves sectors such as fintech, online gaming, and trading. It was founded in 2015 and is based in London, England.

Unit21 operates as a detection and investigations platform for anti-money laundering. It helps protect businesses against adversaries through a simple application programming interface (API) and dashboard for detecting and managing money laundering, fraud, and other sophisticated risks across multiple industries. The company was founded in 2018 and is based in San Francisco, California.

Socure focuses on digital identity verification and fraud prediction and operates within the technology and financial services sectors. The company offers a platform that uses artificial intelligence (AI) and machine learning (ML) to verify identities in real-time, analyzing various elements such as email, phone, address, and device risk. This service is primarily used by industries such as financial services, government, gaming, healthcare, telecom, and e-commerce. It was founded in 2012 and is based in Incline Village, Nevada.

Persona specializes in identity management solutions. It focuses on the automation of Know Your Customer (KYC) and Know Your Business (KYB) programs and fraud prevention. It offers services that automate identity-related use cases, including the secure collection and verification of personal information, government identity documents (IDs), and user selfies, as well as providing tools for case review and orchestration to streamline identity operations. It serves businesses that need to comply with strict identity verification regulations, such as those in the online education and financial sectors. It was founded in 2018 and is based in San Francisco, California.

Ondato is a technology company specializing in KYC and AML compliance solutions within the identity verification industry. The company offers a suite of services including identity and business onboarding, customer data management, transaction monitoring, due diligence, and various authentication methods, all designed to streamline compliance processes and enhance security for businesses. Ondato's solutions cater to a diverse range of sectors such as financial services, insurance, telecommunications, and more. It was founded in 2018 and is based in London, England.

Resistant AI deals with automated financial risk and compliance systems. It offers products such as document forensics, which authenticates documents with artificial intelligence (AI) to detect fraud, and transactions forensics, which helps simplify fraud detection, algebraic modeling language (AML), and scoring system. Resistant AI was formerly known as Bulletproof AI. The company was founded in 2019 and is based in Prague, Czech Republic.
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