Amperity
Founded Year
2016Stage
Incubator/Accelerator | AliveTotal Raised
$217.3MMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-28 points in the past 30 days
About Amperity
Amperity is a customer data platform (CDP) that focuses on identity resolution and data normalization within the marketing technology sector. The company provides tools to unify, analyze, and optimize customer data for marketing campaigns and customer experiences. Amperity's solutions assist brands in understanding their customers, facilitating engagement and privacy compliance. It was founded in 2016 and is based in Seattle, Washington.
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ESPs containing Amperity
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The loyalty management & analytics software market provides solutions and services related to the management, analysis, and optimization of customer loyalty programs. This market is driven by businesses seeking to enhance customer retention, engagement, and overall satisfaction through strategic loyalty initiatives. Loyalty management and analytics involve the use of technology, data analysis, and…
Amperity named as Leader among 15 other companies, including Salesforce, Antavo, and Yotpo.
Amperity's Products & Differentiators
Datagrid
DataGrid is the multi-patented infrastructure that powers all the products in Amperity's Comprehensive Enterprise CDP.
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Research containing Amperity
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Amperity in 5 CB Insights research briefs, most recently on Jan 4, 2024.
Jan 4, 2024
The core banking automation market map
Aug 14, 2023
The cookieless targeting market map
Aug 4, 2023
The data transformation & access market map
Expert Collections containing Amperity
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Amperity is included in 9 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,249 items
Tech IPO Pipeline
568 items
Ad Tech
4,236 items
Companies offering tech-enabled marketing and advertising services.
Conference Exhibitors
5,302 items
Fintech
9,304 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Targeted Marketing Tech
659 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Amperity Patents
Amperity has filed 26 patents.
The 3 most popular patent topics include:
- data management
- database management systems
- data modeling
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
5/8/2023 | 6/18/2024 | Cluster analysis algorithms, Machine learning, Diagrams, Data management, Classification algorithms | Grant |
Application Date | 5/8/2023 |
|---|---|
Grant Date | 6/18/2024 |
Title | |
Related Topics | Cluster analysis algorithms, Machine learning, Diagrams, Data management, Classification algorithms |
Status | Grant |
Latest Amperity News
Oct 23, 2024
Today Amperity has been recognised as a leader in the Customer Data Platform category within Snowflake's latest Modern Marketing Data Stack report. Snowflake's report, titled "Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity," identifies crucial technologies used by marketers to leverage AI, data gravity, and privacy. An analysis of usage patterns from approximately 9,800 customers revealed 10 categories vital for building marketing data stacks that capitalise on AI advancements. The report delves into a significant shift in the marketing landscape, leading to emerging trends such as data-empowerment for marketers and new techniques for measuring marketing effectiveness. Key categories identified include Marketing and Advertising Tools & Platforms, Analytics & Data Capture, Enrichment & Hygiene, Identity & Onboarding, and Customer Data Platforms, among others. Chief Marketing Officer at Snowflake, Denise Persson, commented, "In a new age of innovation, we're witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides." Persson continued, "Amperity has distinguished itself as a leader in the Customer Data Platform category by transforming its approach to AI-driven data management. This empowers our joint customers to unify and activate high-quality customer data at scale within Snowflake's AI Data Cloud, maximizing their marketing budget efficiency and activation effectiveness." Amperity's recognition in the report highlights its prowess in data activation solutions tailored for operational marketing tools, marking it as an influential force in creating accessible data solutions. The report underscores technologies like customer data platforms and reverse ETL providers that facilitate faster and easier data activation for marketing initiatives. Commenting on the recognition, Curt Lockton, Senior Vice President of Partnerships at Amperity, stated, "We are honored to be recognized as a leader in the Customer Data Platform category by Snowflake. This acknowledgment underscores our shared vision to empower marketers with AI-ready, identity-resolved customer data. By enabling brands to create a true 360-degree view of their customers, Amperity and Snowflake are ushering in a new phase of data-driven marketing, turning deep insights into actionable strategies, driving enhanced engagement, stronger loyalty, and substantial revenue growth." Follow us on:
Amperity Frequently Asked Questions (FAQ)
When was Amperity founded?
Amperity was founded in 2016.
Where is Amperity's headquarters?
Amperity's headquarters is located at 701 5th Avenue, Seattle.
What is Amperity's latest funding round?
Amperity's latest funding round is Incubator/Accelerator.
How much did Amperity raise?
Amperity raised a total of $217.3M.
Who are the investors of Amperity?
Investors of Amperity include Accelerate@IATA, Madrona Venture Group, Tiger Global Management, Madera Technology Partners, Declaration Partners and 16 more.
Who are Amperity's competitors?
Competitors of Amperity include Blueshift, Cohesity, Zeotap, CrossEngage, Piwik PRO and 7 more.
What products does Amperity offer?
Amperity's products include Datagrid and 3 more.
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Compare Amperity to Competitors
mParticle is a customer data platform that specializes in data management and personalization for multi-channel consumer brands. The company offers a suite of services that enable businesses to gather AI-powered customer insights, create unified customer profiles, and activate data across various channels for personalized experiences. mParticle's solutions are designed to enhance customer understanding, lower acquisition costs, and increase the lifetime value of customers. It was founded in 2012 and is based in New York, New York.
Tealium focuses on customer data management in the technology sector. It offers services such as real-time data collection and quality control, predictive insights, and data management and storage, all aimed at enhancing customer experiences and driving growth. It primarily serves industries such as automotive, financial services, healthcare, insurance, retail, sports and entertainment, and travel and hospitality. The company was founded in 2011 and is based in San Diego, California.
ActionIQ is a customer data platform that specializes in audience segmentation, journey orchestration, and real-time customer experiences within the technology sector. The company offers a composable CDP that integrates with various data sources, ensuring secure data management and enabling marketers to create personalized customer interactions. ActionIQ primarily serves sectors such as financial services, media, retail, B2B, and travel & hospitality. It was founded in 2014 and is based in New York, New York.
BlueConic operates as a company providing a customer data platform. The company's main service is to unify first-party data from various systems, for businesses to help build customer relationships and support a range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, and audience-based monetization. It serves the data management and analytics industry. It was founded in 2010 and is based in Boston, Massachusetts.
Simon provides data management and marketing solutions. The company offers services such as audience management, email marketing, customer identity management, cross-channel orchestration, and predictive models. It primarily serves the marketing and data sectors of the economy. Simon was formerly known as Radico. It was founded in 2014 and is based in New York, New York.
Lytics is a customer data platform (CDP) provider that specializes in data management and analytics for enterprises. The company offers solutions to unify customer data into comprehensive profiles, enable personalized marketing experiences, and automate data-driven workflows. Lytics' products are designed to optimize advertising spend, deliver personalized email and website experiences, recommend products for e-commerce, and create targeted audience segments. It was founded in 2012 and is based in Portland, Oregon.
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