Oct 30, 2024

Partner Post - Gamelight Acquire High Quality Users at Scale Posted: October 30, 2024 Gamelight, the AI-powered user acquisition platform for mobile games, has been named the #1 rewarded source globally in the latest AppsFlyer Performance Index, reinforcing its position as a leading mobile marketing platform. This prestigious recognition highlights Gamelight’s success across multiple genres and geos, including its rapid expansion into Japan and South Korea, where it also ranks among the top platforms. Dominating the rewarded user acquisition landscape The AppsFlyer Performance Index is a widely recognised standard in mobile advertising, ranking the best-performing media sources annually. Based on extensive data analysis, this latest edition highlights Gamelight’s dominance as a rewarded source. With its advanced platform and innovative approach, Gamelight has transformed rewarded user acquisition (UA) into a key growth driver for game publishers across the globe. This shift has led to Gamelight’s rise to the #1 spot in rewarded marketing, surpassing many established sources in the industry. Additionally, Gamelight has solidified its status as one of the top mobile marketing platforms, recognised for delivering exceptional results across various categories. In the previous AppsFlyer Performance Index, Gamelight was already ranked among the top three platforms in several categories, demonstrating consistent growth and influence. This year, it has not only excelled in the rewarded space but has also achieved #2 rankings across all media sources in key verticals and geos, including Casual gaming in Western Europe, Japan, and South Korea. These accomplishments highlight Gamelight’s commitment to delivering high-quality user acquisition at scale. Expanding into key markets: Japan and South Korea Gamelight’s recent expansion into Japan and South Korea has resulted in top rankings across both regions. In these important mobile gaming markets, Gamelight has secured leading positions, particularly in the Casual gaming vertical, where it ranks among the best performers. These achievements demonstrate Gamelight’s ability to successfully adapt its rewarded UA strategies to diverse markets, further strengthening its presence and influence on a global scale. The Gamelight effect: Shaping the rewarded UA ecosystem Since its launch, Gamelight has been a driving force in elevating rewarded UA from a secondary user acquisition channel to a primary focus for game publishers. Its innovative use of an advanced AI algorithm and data analytics has inspired new companies to adopt the model, driving a wave of growth in the rewarded marketing ecosystem. Gamelight’s powerful AI algorithm meticulously analyses user behaviour and preferences, allowing Gamelight to deliver highly targeted and effective campaigns. This AI-powered precision targeting matches users with games they’re most likely to enjoy, boosting retention rates and maximising lifetime value (LTV). By prioritising key performance indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight consistently drives outstanding results, providing its partners with a competitive advantage in user acquisition and revenue growth. The company’s influence has been particularly visible in bringing iOS to the forefront of rewarded advertising, expanding its presence across platforms and reshaping industry standards. Previously, iOS had a relatively small presence in rewarded channels. However, Gamelight’s impact has shifted the landscape, prompting more companies to adopt Gamelight’s product model and implement similar strategies. The recognition from AppsFlyer’s Performance Index solidifies Gamelight’s role in reshaping the mobile marketing landscape, and we’re excited to keep pushing boundaries in rewarded user acquisition. Conclusion: Gamelight at the forefront of mobile marketing Gamelight’s recognition in the AppsFlyer Performance Index as the #1 rewarded source and as a top mobile marketing platform highlights its ongoing success and leadership. The platform’s rise in Japan, South Korea, and across Western Europe proves its ability to drive high-quality user acquisition and outperform major competitors. As the rewarded UA landscape evolves, Gamelight continues to lead the way, helping game publishers worldwide optimise their campaigns and achieve significant growth. This latest achievement in the AppsFlyer Performance Index sets the stage for continued innovation and success in the mobile gaming industry.