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Founded Year

2010

Stage

Series F | Alive

Total Raised

$435M

Valuation

$0000 

Last Raised

$60M | 3 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-64 points in the past 30 days

About Betterment

Betterment operates as a digital investment advisor that focuses on automated investing and savings services within the financial technology sector. The company offers a range of products, including automated portfolio management and tax-advantaged retirement accounts that aid personal finance management for individuals. Betterment provides diversified investment portfolios, tax loss harvesting, and financial planning tools to help clients achieve their financial goals. It was founded in 2008 and is based in New York, New York.

Headquarters Location

450 West 33rd Street FL 11

New York, New York, 10001,

United States

212-228-1328

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Betterment's Product Videos

ESPs containing Betterment

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Financial Services / Wealth Tech

The digital financial wellness market consists of fintechs that deliver combinations of financial products, including banking, investing, loans, and P&C insurance, as well as planning tools such as goals-based planning, account aggregation, asset allocation, and budgeting tools. These companies often have B2C and B2B2C distribution models. While digital financial wellness companies may offer compl…

Betterment named as Outperformer among 15 other companies, including SoFi, Monzo, and MoneyLion.

Betterment's Products & Differentiators

    Betterment Checking & Saving (Cash Reserve)

    Betterment offers a no-fee checking account with no account minimums or opening deposit amounts. The account comes with a free Visa debit card and reimbursed ATM fees worldwide. In addition, a high-yield account allows you to earn 0.30% APY on cash reserves.

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Research containing Betterment

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Betterment in 4 CB Insights research briefs, most recently on Aug 30, 2024.

Expert Collections containing Betterment

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Betterment is included in 10 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,249 items

W

Wealth Tech

2,294 items

Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.

F

Fintech 100

1,247 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.

G

Gig Economy Value Chain

155 items

Startups in this collection are leveraging technology to provide financial services and HR offerings to the gig economy industry

T

Tech IPO Pipeline

825 items

F

Financial Wellness

245 items

Track startups and capture company information and workflow.

Latest Betterment News

Employers Are Lagging To Implement IRS’ 401(K) Student Loan Matching Guidelines

Oct 30, 2024

Employers Are Lagging To Implement IRS’ 401(K) Student Loan Matching Guidelines Employers have been reluctant to implement the IRS's guidance because they are concerned about additional complexities. The IRS issued guidance on how companies can use 401(k) matching to match an employee’s contribution to their student loan payments, but some employers have been slow to implement this ruling. According to Bloomberg Law, employers have been reluctant to implement the IRS’ guidance because they are concerned about additional complexities presented by the ruling, even though Fidelity Investments, SoFi Technologies, and Betterment LLC have already offered to create services to provide student loan matching. Employees are also wary about implementing the new IRS guidelines as they watch how the federal government approaches student loan forgiveness. However, according to the IRS guidelines, employers are permitted to count the repayments as part of the employee’s deferred retirement, which allows employees who take part in the 401(k) matching program to save for their eventual retirement while they pay off student loan debt. “The problem is not the student loans; the problem is the cost of education,” Betsy Mayotte, president and founder of the Institute of Student Loan Affairs, told Bloomberg Law. “We can put as many [bandages] and antibiotics on the student loan issue to make things easier for borrowers, and we should continue to do that, but we are treating the wound and not trying to prevent it from happening in the first place.” As of Sept. 30, Verizon Communications Inc., Chipotle, and Abbott Laboratories are among the companies that have decided to utilize the 401(k) student loan matching program, but there are concerns. “This guidance is certainly welcome and helpful, but they (employers) want to make sure there’s additional relief available to the extent that there are foot faults; those can be easily corrected,” Gabe Marinaro, a partner at Akerman LLP, told Bloomberg Law. Barry Salkin, part of Wagner Law Group’s counsel, told the outlet that risk-averse employers don’t really want to add too many elements to their existing 401(k) plans. “Setting up a plan, things can go wrong,” he added, “but I don’t classify it as a high-risk proposition like offering cryptocurrency.” As it stands currently, the major roadblocks to the widespread adoption of these plans are data collection and verification issues. “Actually proving that people are making student loan payments, that they’re not falling behind on them or taking options like forbearance and deferment, is something that still needs to be clarified,” financial consultant Raya Reaves, the owner of City Girl Savings, told Bloomberg Law. In part, data collection has become more difficult because of 2020’s STOP Act, intended to protect data against scams targeting student loan debtors, according to Jantz Hoffman, the chairman of the Certified Student Loan Board of Standards. “STOP Act data limitations are creating a situation where it’s very difficult for any of these plan administrators to administer a plan that has the matching component to it because the automated way of receiving that data is nonexistent,” Hoffman told Bloomberg Law. “They’re also not going to want to take on the heavy burden of cost, making their employees enroll in a portal and send payments through that to verify because that’s expensive.” Hoffman also said some employers want to make sure they’re not favoring a small portion of their workforce.

Betterment Frequently Asked Questions (FAQ)

  • When was Betterment founded?

    Betterment was founded in 2010.

  • Where is Betterment's headquarters?

    Betterment's headquarters is located at 450 West 33rd Street, New York.

  • What is Betterment's latest funding round?

    Betterment's latest funding round is Series F.

  • How much did Betterment raise?

    Betterment raised a total of $435M.

  • Who are the investors of Betterment?

    Investors of Betterment include Bessemer Venture Partners, Menlo Ventures, Anthemis, Francisco Partners, Citi Ventures and 20 more.

  • Who are Betterment's competitors?

    Competitors of Betterment include Human Interest, AlgoPear, December., Lune, Altruist and 7 more.

  • What products does Betterment offer?

    Betterment's products include Betterment Checking & Saving (Cash Reserve) and 4 more.

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Compare Betterment to Competitors

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SigFig

SigFig focuses on digital wealth management solutions within the financial services industry. The company offers a suite of products that facilitate effortless and compliant account opening, client onboarding, investment management, and financial planning for various financial institutions. SigFig's solutions cater to banks, credit unions, wealth management firms, insurance companies, and individual investors. It was founded in 2006 and is based in San Francisco, California.

Wealthfront Logo
Wealthfront

Wealthfront is a financial services company that focuses on automated investing and wealth building for individuals. The company offers a range of services including high-yield savings accounts, investment in US Treasury bonds, and diversified portfolio management using automated technology. Wealthfront's products are designed to cater to both seasoned and novice investors, aiming to simplify the investment process and maximize returns over the long term. Wealthfront was formerly known as kaChing. It was founded in 2011 and is based in Palo Alto, California.

ForUsAll Logo
ForUsAll

ForUsAll offers a platform enabling employers to provide a modern 401(k) plan. The company offers 401(k) plans for startups and small businesses, with features such as payroll integration, the ability to add cryptocurrency to the plan, and automated administration. It caters to the startup sector, small to medium-sized businesses, and blockchain and web3 companies. The company was founded in 2012 and is based in San Francisco, California.

R
Raisin

Raisin provides a savings and investment marketplace. It allows users to compare savings products from banks and credit unions. The company also offers various tools to help users find savings products as per their needs. It was formerly known as SaveBetter. The company was founded in 2012 and is based in Berlin, Germany.

Wealthsimple Logo
Wealthsimple

Wealthsimple operates in the investment management industry. The company offers a range of services including managed investing, investing, and high-interest savings accounts. These services are designed to help individuals build long-term wealth by maximizing returns and minimizing risk. Wealthsimple was formerly known as Canadian Shareowner Investments. It was founded in 2014 and is based in Toronto, Canada.

Human Interest Logo
Human Interest

Human Interest focuses on providing retirement savings solutions. It offers full-service 401(k) and 403(b) plans, making it easier for small and medium-sized businesses to help their employees save for retirement. Its services primarily cater to the small and medium business sectors. It was formerly known as Captain401. The company was founded in 2015 and is based in San Francisco, California.

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