BlueConic
Founded Year
2010Stage
Private Equity | AliveTotal Raised
$24.57MMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+21 points in the past 30 days
About BlueConic
BlueConic operates as a company providing a customer data platform. The company's main service is to unify first-party data from various systems, for businesses to help build customer relationships and support a range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, and audience-based monetization. It serves the data management and analytics industry. It was founded in 2010 and is based in Boston, Massachusetts.
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ESPs containing BlueConic
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The cross-channel marketing market is focused on helping businesses build a holistic view of their customers, understand their preferences, and anticipate their actions in order to make better business decisions. This market offers a variety of AI-powered tools for customer acquisition and segmentation, personalized messaging across all communication channels, understanding customer intent, and ex…
BlueConic named as Challenger among 15 other companies, including Braze, MoEngage, and Insider.
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Research containing BlueConic
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned BlueConic in 3 CB Insights research briefs, most recently on Aug 14, 2023.
Aug 14, 2023
The cookieless targeting market map
Aug 4, 2023
The data transformation & access market map
Expert Collections containing BlueConic
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
BlueConic is included in 4 Expert Collections, including Ad Tech.
Ad Tech
4,236 items
Companies offering tech-enabled marketing and advertising services.
Targeted Marketing Tech
659 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Retail Media Networks
324 items
Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.
Artificial Intelligence
6,855 items
Latest BlueConic News
Oct 23, 2024
News provided by Share this article Former Hootsuite and LinkedIn Executive Geana Barbosa Joins as Chief Revenue Officer BOSTON, Oct. 23, 2024 /PRNewswire-PRWeb/ -- BlueConic, the leading customer data operating system , has welcomed Geana Barbosa as its new Chief Revenue Officer (CRO). Barbosa's arrival comes as the company embarks on ambitious growth plans, further solidifying its position as a global leader in customer data solutions. With nearly 20 global leadership experience, Barbosa brings a proven track record of building and scaling high-performing teams across different markets, including Latin America and Asia. Her expertise in driving revenue across diverse product lines and verticals, paired with her commitment to BlueConic's core values, made her the perfect fit to be the CRO who will lead BlueConic through this next phase of growth. BlueConic empowers marketing's unsung heroes to unlock the transformative power of customer data. I'm excited to join a team that empowers marketers with the tools to truly understand their customers, build stronger relationships, and drive meaningful growth for their businesses." "Geana brings a wealth of experience in leading culturally diverse teams across various regions," said Cory Munchbach, CEO at BlueConic. "Her proven ability to scale revenue functions and successfully sell a wide range of products and solutions makes her an invaluable addition to our team. I couldn't be more excited to welcome Geana to BlueConic and look forward to the outsized impact she'll have as we execute on our bold growth plans." Barbosa's appointment marks a new chapter for BlueConic as it scales its set of interoperable solutions, including the BlueConic customer data platform, clean room, and, Experiences by Jebbit, into new markets. Barbosa commented: "BlueConic empowers marketing's unsung heroes—the behind-the-scenes doers—to unlock the transformative power of customer data. I'm excited to join a team that empowers marketers with the tools to truly understand their customers, build stronger relationships, and drive meaningful growth for their businesses." About BlueConic BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. Learn more at www.blueconic.com and follow us on LinkedIn @BlueConic . Contacts:
BlueConic Frequently Asked Questions (FAQ)
When was BlueConic founded?
BlueConic was founded in 2010.
Where is BlueConic's headquarters?
BlueConic's headquarters is located at 179 Lincoln Street, Boston.
What is BlueConic's latest funding round?
BlueConic's latest funding round is Private Equity.
How much did BlueConic raise?
BlueConic raised a total of $24.57M.
Who are the investors of BlueConic?
Investors of BlueConic include Vista Equity Partners, Sigma Prime Ventures, Spring Lake Equity Partners and Converge.
Who are BlueConic's competitors?
Competitors of BlueConic include Blueshift, Zeotap, CrossEngage, Piwik PRO, Simon and 7 more.
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Compare BlueConic to Competitors
Tealium focuses on customer data management in the technology sector. It offers services such as real-time data collection and quality control, predictive insights, and data management and storage, all aimed at enhancing customer experiences and driving growth. It primarily serves industries such as automotive, financial services, healthcare, insurance, retail, sports and entertainment, and travel and hospitality. The company was founded in 2011 and is based in San Diego, California.
Amperity is a customer data platform (CDP) that focuses on identity resolution and data normalization within the marketing technology sector. The company provides tools to unify, analyze, and optimize customer data for marketing campaigns and customer experiences. Amperity's solutions assist brands in understanding their customers, facilitating engagement and privacy compliance. It was founded in 2016 and is based in Seattle, Washington.
mParticle is a customer data platform that specializes in data management and personalization for multi-channel consumer brands. The company offers a suite of services that enable businesses to gather AI-powered customer insights, create unified customer profiles, and activate data across various channels for personalized experiences. mParticle's solutions are designed to enhance customer understanding, lower acquisition costs, and increase the lifetime value of customers. It was founded in 2012 and is based in New York, New York.
ActionIQ is a customer data platform that specializes in audience segmentation, journey orchestration, and real-time customer experiences within the technology sector. The company offers a composable CDP that integrates with various data sources, ensuring secure data management and enabling marketers to create personalized customer interactions. ActionIQ primarily serves sectors such as financial services, media, retail, B2B, and travel & hospitality. It was founded in 2014 and is based in New York, New York.
Lytics is a customer data platform (CDP) provider that specializes in data management and analytics for enterprises. The company offers solutions to unify customer data into comprehensive profiles, enable personalized marketing experiences, and automate data-driven workflows. Lytics' products are designed to optimize advertising spend, deliver personalized email and website experiences, recommend products for e-commerce, and create targeted audience segments. It was founded in 2012 and is based in Portland, Oregon.
Blueshift is a company that focuses on intelligent customer engagement and cross-channel marketing. The company offers a platform that uses artificial intelligence to automate marketing messages and unify customer data. Blueshift primarily sells to sectors such as retail and e-commerce, personal finance, media and publishing, and digital health. It was founded in 2014 and is based in San Francisco, California.
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