
Choco
Founded Year
2018Stage
Series B - IV | AliveTotal Raised
$305.55MValuation
$0000Last Raised
$26.37M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+3 points in the past 30 days
About Choco
Choco is a technology company that focuses on the order process for the food supply industry through digital solutions. The company provides a platform that manages orders for food distributors and wholesalers, integrating with existing ERP systems to process orders. Choco's solutions aim to address operational efficiency and waste in the food distribution sector. It was founded in 2018 and is based in Berlin, Germany.
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ESPs containing Choco
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The restaurant supply ordering platforms market refers to the digital solutions that enable restaurants and foodservice businesses to order supplies and manage inventory online. These platforms streamline the procurement process, reduce errors, and improve efficiency for both buyers and suppliers. The market is expected to grow due to increasing demand for automation and digitization in the foodse…
Choco named as Challenger among 11 other companies, including Sysco, US Foods, and Pepper.
Choco's Products & Differentiators
Order Management
Easily manage all of your incoming orders
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Research containing Choco
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Choco in 2 CB Insights research briefs, most recently on Sep 6, 2022.
Expert Collections containing Choco
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Choco is included in 3 Expert Collections, including Restaurant Tech.
Restaurant Tech
1,285 items
Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.
Unicorns- Billion Dollar Startups
1,249 items
Food Waste
264 items
Startups that help tackle food waste along the food value chain. Includes solutions that help resell or repurpose food waste.
Latest Choco News
Oct 22, 2024
News provided by Share this article Powerful Features Help Sales Teams Strengthen Customer Relationships and Increase Revenue CHICAGO, Oct. 22, 2024 /PRNewswire/ -- Choco , leading AI-powered platform revolutionizing the food supply chain, is launching the Choco Distributor Sales Rep App. Winning customers is great, but the best sales reps know that growing those relationships is where the magic happens. Choco's new app gives sales representatives at food wholesalers and distributors the tools to analyze data, extract valuable insights and ultimately, make every interaction more profitable. Key features include: AI-powered alerts allow sales reps to monitor customers' ordering behaviors and receive real-time notifications when there's an upsell opportunity or a risk of churn. Real-time product catalog access means reps are always ready to offer the best product recommendations and prevent missed orders. Whether it's upselling high-value items or suggesting replacements, they have everything they need to keep orders flowing. Marketing AI means that every customer interaction can become a revenue opportunity. Sales reps can send personalized marketing campaigns directly from the app, as well as review past campaigns to see what works, maximizing every opportunity to maximize profits. Order processing powered by Choco AI lets reps log orders at lightning speed, leading to higher revenue without lots of manual entry. Just take a screenshot, send it through the app, and let Choco AI handle the rest. Enhanced prospecting tools let sales reps scan restaurant menus so they can better understand potential customers' needs and suggest relevant products. This feature helps reps gain new business more effectively by aligning product recommendations with what prospects are already buying. "For too long the tools available to sales teams at food wholesalers and distributors have been rudimentary at best, making it difficult if not impossible for reps to leverage the data that can help them grow those relationships," said Choco Co-Founder & CEO Daniel Khachab. "With Choco's new app, we're empowering sales reps to anticipate customer needs instead of just responding to them. It's a powerful new tool for wholesalers looking to stay competitive in today's market." For more information, visit choco.com/us About Choco Choco is a leading AI-powered platform revolutionizing the food supply chain by connecting restaurateurs with suppliers. Leveraging advanced artificial intelligence, Choco simplifies ordering processes, making them as intuitive and immediate as sending a chat message. Our AI tools help customers maximize efficiency, reduce costs, and minimize food waste. Choco was founded by serial entrepreneurs Daniel Khachab and Julian Hammer. Since its founding in 2018, the company has grown rapidly and is now active in markets such as the U.S., Germany, France, Spain, UK, Austria and Belgium. In February 2022, the total value of goods traded through Choco exceeded $1.2 billion. For more information, visit www.choco.com SOURCE Choco
Choco Frequently Asked Questions (FAQ)
When was Choco founded?
Choco was founded in 2018.
Where is Choco's headquarters?
Choco's headquarters is located at Hasenheide 54, Berlin.
What is Choco's latest funding round?
Choco's latest funding round is Series B - IV.
How much did Choco raise?
Choco raised a total of $305.55M.
Who are the investors of Choco?
Investors of Choco include Bessemer Venture Partners, Coatue, G Squared, Insight Partners, Left Lane Capital and 14 more.
Who are Choco's competitors?
Competitors of Choco include Pepper, Fresho, Orderlion, Soplaya, Kaso and 7 more.
What products does Choco offer?
Choco's products include Order Management and 4 more.
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Compare Choco to Competitors

BlueCart is an end-to-end eCommerce platform for the hospitality and food industries, focusing on streamlining the ordering process for restaurants and their suppliers. The company offers a suite of tools that facilitate B2B commerce, including an online marketplace, digital catalog software, and order management systems. BlueCart primarily serves the hospitality sector, enabling vendors to connect with a vast network of buyers and manage their sales and delivery processes efficiently. BlueCart was formerly known as Improvonia. It was founded in 2014 and is based in Sunnyvale, California.
Rekki is an ordering app for easy, trackable and reliable communication between restaurants and suppliers. It was founded in 2016 and is based in London, United Kingdom.

Supy offers order processing software solutions. It streamlines the ordering process between restaurants and suppliers. Its software helps restaurants improve profit margins by providing them with insights into their purchasing trends at both an ingredient level and a supplier level. It was founded in 2021 and is based in Dubai, United Arab Emirates.
Fresho operates as a technology company specializing in software solutions for the wholesale fresh food industry. It offers an online platform that streamlines ordering, picking, invoicing, and payments for wholesale food suppliers and their customers. Fresho's software is designed to enhance business efficiency, improve work-life balance, and support supplier-customer relationships without acting as an open market or price comparison tool. It was founded in 2016 and is based in Melbourne, Australia.

Opply specializes in automating ingredient ordering for small and medium-sized enterprises (SMEs) within the food and beverage industry. The company offers a platform for sourcing, communication, payments, documentation, orders, and delivery, considering the time and costs associated with the food and beverage supply chain. Opply's services are designed to connect buyers and suppliers through a network by providing a supply chain. It was founded in 2021 and is based in London, United Kingdom.
CrunchTime is a provider of restaurant operations management software, focusing on helping multi-unit restaurants manage profitability and operational consistency. The company offers a suite of products that enable inventory control, food cost management, labor scheduling, and compliance with labor laws. CrunchTime's software solutions are designed to streamline operations, reduce costs, and enhance staff training and development for improved retention and compliance. It was founded in 1995 and is based in Boston, Massachusetts.
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