Demandbase
Founded Year
2005Stage
Debt | AliveTotal Raised
$330MLast Raised
$175M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-66 points in the past 30 days
About Demandbase
Demandbase specializes in B2B account-based marketing software and go-to-market solutions. The company offers a suite of products that enhance sales and marketing efforts by providing sales intelligence, predictive analytics, and advertising tools powered by artificial intelligence. Demandbase primarily serves sectors such as business services, financial services, manufacturing, and technology. It was founded in 2005 and is based in San Francisco, California.
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ESPs containing Demandbase
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The account-based marketing market is focused on helping B2B sales and marketing teams compete in the digital space by providing detailed data on companies, prospects, and customers in their target market. The market offers solutions that streamline measurement, reporting, analysis, and optimization across multiple channels to save time for marketers. AI and automation are becoming increasingly im…
Demandbase named as Outperformer among 15 other companies, including 6sense, Madison Logic, and Bombora.
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Research containing Demandbase
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Demandbase in 4 CB Insights research briefs, most recently on May 15, 2023.
Expert Collections containing Demandbase
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Demandbase is included in 3 Expert Collections, including Tech IPO Pipeline.
Tech IPO Pipeline
286 items
Ad Tech
4,236 items
Companies offering tech-enabled marketing and advertising services.
Artificial Intelligence
6,888 items
Demandbase Patents
Demandbase has filed 2 patents.
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
2/28/2013 | 8/16/2016 | Real estate, Free trade agreements, Trade blocs, Yukos, Legal terminology | Grant |
Application Date | 2/28/2013 |
|---|---|
Grant Date | 8/16/2016 |
Title | |
Related Topics | Real estate, Free trade agreements, Trade blocs, Yukos, Legal terminology |
Status | Grant |
Latest Demandbase News
Nov 4, 2024
News provided by Share this article Privacy-First Strategies in Shaping the Future of Account-Based GTM Strategies SAN FRANCISCO , Nov. 4, 2024 /PRNewswire/ -- Demandbase , the leader in account-based GTM for B2B enterprises, today announces the release of the 2024 State of B2B Advertising report. After surveying B2B industry professionals, Demandbase compiled the findings into an in-depth analysis of the modern landscape that provides clear takeaways and actionable recommendations. The report highlights that B2B advertising is increasingly driven by data, AI, and personalized, account-based strategies. To stay ahead, marketers must embrace automation, integrate cross-channel campaigns, and prioritize privacy-first approaches while maintaining the flexibility to adapt to evolving technologies and buyer expectations. "I've seen the B2B advertising landscape change rapidly over the past few years and 2024 has been no exception," says Kelly Hopping, chief marketing officer at Demandbase. "This year, new technologies, shifting customer behaviors, and economic pressures are changing how businesses connect with their audiences. What worked 2 years ago doesn't work anymore. This B2B advertising research reveals key trends shaping our industry, from the growth of Account-Based Marketing (ABM) to the impact of AI, automation, and privacy-first strategies. We hope the report helps B2B marketers understand the trends now to stay ahead in the future." Here are some key takeaways from the State of B2B Advertising report: Privacy-Forward Advertising Will Become the New Normal: With growing concerns around data privacy, B2B advertising is increasingly focused on privacy-compliant strategies that build trust while maintaining effective targeting. Privacy-forward approaches are set to redefine how B2B marketers reach and engage audiences. Influencer Marketing is Now Critical for B2B Success: Once the domain of B2C, influencer marketing is proving essential in B2B, offering third-party credibility and authority. B2B brands leveraging industry influencers are better positioned to engage decision-makers and build trust with target accounts. The Manual Ad Era is Over: Manual ad placements are becoming obsolete as programmatic advertising, powered by AI, streamlines efficiency, optimizes spend, and enhances targeting precision. Programmatic is now the baseline for serious B2B advertisers. Cross-Channel Campaigns as the Key to Boosting ROI: Integrated campaigns across channels, particularly LinkedIn and Connected TV (CTV), are essential for amplifying engagement and conversions. Demandbase customers who ran CTV and display ads together saw substantial increases in clicks and conversions, highlighting cross-channel's value in maximizing ROI. To learn more about how these trends are shaping the future of B2B advertising and download the full State of B2B Advertising report, please visit here . About Demandbase Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com . SOURCE Demandbase
Demandbase Frequently Asked Questions (FAQ)
When was Demandbase founded?
Demandbase was founded in 2005.
Where is Demandbase's headquarters?
Demandbase's headquarters is located at 680 Folsom, San Francisco.
What is Demandbase's latest funding round?
Demandbase's latest funding round is Debt.
How much did Demandbase raise?
Demandbase raised a total of $330M.
Who are the investors of Demandbase?
Investors of Demandbase include Vista Credit Partners, Altos Ventures, Adobe, Scale Venture Partners, Greenspring Associates and 13 more.
Who are Demandbase's competitors?
Competitors of Demandbase include Terminus, Sales Marker, CaliberMind, Reo.dev, 6sense and 7 more.
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Compare Demandbase to Competitors
6sense specializes in account-based marketing and revenue AI technology within the B2B sector. The company offers a platform that predicts potential customers likely to purchase and suggests engagement strategies, along with providing services such as account identification, intent data analysis, predictive analytics, and data enrichment. 6sense primarily serves sectors that include business services, financial services, manufacturing, technology, and transportation and logistics. It was formerly known as Grepdata. It was founded in 2013 and is based in San Francisco, California.
Terminus focuses on account-based marketing (ABM) within the advertising sector. The company provides an ABM platform that allows businesses to identify and engage with their accounts through various channels and personalized interactions. The platform includes tools for digital media strategy, creative services, targeting, data utilization, and optimization of outcomes. It was founded in 2014 and is based in Atlanta, Georgia.
N.RICH is a company specializing in account-based marketing (ABM) and advertising within the B2B sector. They offer a platform that combines intent data and predictive analytics to help businesses identify and engage with potential enterprise buyers, as well as measure the impact of marketing on sales pipelines. N.RICH primarily serves sectors such as software, cybersecurity, life sciences, and manufacturing with its ABM solutions. It was founded in 2016 and is based in New York, New York.
Tomi.ai specializes in predictive analytics and marketing optimization for businesses with long sales cycles. The company offers a suite of tools that leverage machine learning to analyze first-party data and predict customer behavior, enabling more efficient ad spending and improved conversion rates. Tomi.ai primarily serves sectors such as B2B, financial services, real estate, and other industries with complex sales processes and significant offline components. It was founded in 2020 and is based in Sunnyvale, California.
Kwanzoo is a B2B pipeline growth platform that specializes in account-based marketing and sales enablement. The company offers a suite of tools for identifying individual buyers, integrating intent data, and providing actionable insights to drive pipeline and revenue growth. Kwanzoo's platform serves as a unifying solution for marketing and sales teams to align their efforts and optimize early-stage pipeline development. It was founded in 2009 and is based in Los Altos, California.
Bombora is a company that focuses on providing Intent data for the B2B sales and marketing sector. The company's main services include sales intelligence and revenue acceleration, demand identification and campaign optimization, and churn reduction and account expansion. These services help businesses understand which other businesses are actively researching their products, allowing them to better prioritize their sales efforts and drive more qualified demand through their marketing funnel. It is based in New York, New York.
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