Loyi

Jul 24, 2024

16 July 2024 Loyi , a pioneering brand under Enefty Technologies and a standout portfolio company of Startup Wise Guys from second Web3 acceleration program , has secured a significant €425,000 investment from DG Nexolution. This funding is set to revolutionize customer loyalty programs using Web3 technology and gamification, bringing innovative blockchain-based solutions to Volksbanken and Raiffeisenbanken . Loyi is poised to transform customer engagement in the banking sector. Curious about the future of loyalty programs and blockchain technology? Read on to discover more about the company’s mission and their groundbreaking approach. Founded in late 2021, Loyi has quickly established itself as a leader in the loyalty program space through successful collaborations with high-profile lifestyle brands such as NH Hotels, United Colors of Benetton, and Golden Tulip. Loyi leverages Web3 technologies and gamification to transform brand-customer interactions, particularly focusing on the GenZ demographic, who value digital engagement and rewards. The recent 425,000 EUR pre-seed funding round saw DG Nexolution as a major investor, along with Vision Lab by Earlybird Venture Capital , Startup Wise Guys , 3 Comma Capital , and other notable investors. This investment not only provides financial backing but also strategic guidance, with DG Nexolution gaining two seats on Loyi’s supervisory board. This positions Loyi for rapid growth and innovation in the loyalty sector. “We are proud and delighted to have gained DG Nexolution as a strategic investor and partner. Reaching younger target groups and building long-term loyalty is crucial for any brand, especially in the financial sector, where customers need to trust the bank with their finances from a young age.” Giorgi Jashiashvili, Co-founder and CEO at Loyi. Loyi’s platform stands out by incorporating gamification elements, setting interactive challenges for customers. These challenges might include participating in events, engaging on social media, or purchasing products. Upon completing these tasks, customers receive digital rewards, which can be exchanged for exclusive brand experiences, limited products, or other offers. This gamified approach not only engages users but also builds stronger, more meaningful relationships between brands and their customers. With DG Nexolution’s strategic investment and the support of other prominent investors, Loyi is set to revolutionize loyalty programs across various sectors. The introduction of their innovative solutions to Volksbanken and Raiffeisenbanken marks the start of Loyi’s expansion into the financial sector, delivering personalized and engaging loyalty experiences. As Loyi continues to innovate, they aim to transform customer engagement strategies, turning followers into loyal brand ambassadors. This partnership not only represents a significant milestone for Loyi but also sets a new standard for the future of loyalty programs.