From adaptive VR therapy to AI companions, we take a look at the emerging applications of generative AI in wellness tech.
The rapid development of generative AI — AI technologies that generate entirely new content, from lines of code to images to human-like speech — has spurred interest among startups and investors alike.
As the space matures, big tech companies and waves of new startups are aggressively building out generative AI capabilities to meet the demand from businesses looking to adopt the technology. This is driving an expansion in the breadth of generative AI use cases.
Below, we’ll highlight a few areas where generative AI is being used to enhance well-being:
- AI-generated audio
- Adaptive VR therapy
- AI companions and chatbots
AI-generated audio
Generative AI is being used to create adaptable wellness music that enhances mental health and emotional well-being.
For example, Endel develops soundscapes tailored to individual users, based on factors such as heart rate, weather, natural light, and motion data. These soundscapes are designed to support productive focus periods and more restful sleep. Previously funded by the Amazon Alexa Fund, the company partnered with Amazon Music earlier this year to release an 8-hour sleep playlist.
Endel is one of several healthcare and life sciences-focused startups on our generative AI market map.
Additionally, Wavepaths offers adaptive music to support various therapeutic modalities, using genAI to dynamically modify the emotionality and intensity of the output. For example, the company caters to psychedelic therapies, creating music that adjusts in real time based on several factors, including the type of medication used as well as its administration route and dosage.
Want to see more research? Join a demo of the CB Insights platform.
If you’re already a customer, log in here.
