How Can Retailers Leverage Generative AI?

Our expert dives into the opportunities retailers are finding in generative AI, and how they can leverage the tech to cut costs and create more engaging content.

Generative AI is transforming the retail space, and forcing brands to move quickly to seize opportunities. In this webinar, our expert explains how retailers can leverage genAI to make selling and shopping more exciting, productive and profitable.

We cover all this, plus:

How merchants are choosing genAI search providers
Which companies are specializing in text tools to e-commerce
The large consumer brands that are deploying genAI tools
And how retailers can mitigate risks like hallucinations and disinformation

Your Speaker

Laura Kennedy

Principal Analyst

Laura Kennedy covers how technology is transforming retail in stores, online, and beyond, building on a foundation of knowledge about retail's biggest players to help clients understand where to place their innovation bets.

Prior to joining CB Insights, Laura was a Vice President of Retail Insights at Kantar, where she led research on retail and shopper trends in the US market, with a specialty in big-box retail.

Before Kantar, Laura was a reporter and editor for the Kiplinger Letter, a weekly business forecasting publication in Washington, DC, where she covered retail and business law.

Prior to joining CB Insights, Laura was a Vice President of Retail Insights at Kantar, where she led research on retail and shopper trends in the US market, with a specialty in big-box retail.

Before Kantar, Laura was a reporter and editor for the Kiplinger Letter, a weekly business forecasting publication in Washington, DC, where she covered retail and business law.