Precise targeting and affordable ad options have driven Meta's explosive growth, which is now threatened by new privacy regulations and a slew of competitors. From digital ad-serving technology to media networks, here's how companies are unbundling one of the world's leading digital advertisers.
From customer data platforms to in-game advertising, we look at the digital marketing tech that brands from P&G to Farfetch are using to attract and convert new customers.
We spoke with software buyers who recently purchased CPaaS solutions to understand product quality, competition, and pricing. Quickly compare MessageBird, Infobip, and more with this Vendor Scorecard.
Evaluating marketing automation vendors? We spoke with current customers of Braze, Klaviyo, Iterable, and more to determine the key questions you should be asking during your evaluation.
We spoke with software buyers who recently purchased marketing automation solutions to understand product quality, competition, and pricing. Quickly compare Braze, Klaviyo, Iterable, and more with this Vendor Scorecard.
Super apps want to do it all — and they're already part of daily life for billions of people across the globe. This Market Map looks at the companies supporting brands and retailers on these far-reaching platforms by offering tools for marketing, commerce, and more.
From marketing attribution to reverse logistics, we've identified the tech solutions retailers should prioritize to protect their margins.
TikTok’s rise as a popular social media platform among younger consumers and content creators has implications for where and how brands and retailers should allocate their digital marketing budget. From NFTs to digital avatars, here’s how tech companies are disrupting the creator economy and influencer marketing.
A growing number of retail leaders are investing in their digital advertising capabilities to capture a greater share of ad spending. From ad-serving platforms to data clean rooms, we take a look at the tech solutions retailers such as Walmart and Carrefour are focusing on to build successful retail media network businesses.
From loyalty management to crypto & blockchain rewards, this MVP Report looks at the companies helping brands & retailers — like Nike and Starbucks — improve retention rates and the customer loyalty experience.
With customer acquisition costs soaring, this Tech Market Map Report looks at the companies helping brands & retailers — like Disney and L’Oreal — efficiently target customers even as consumer behavior shifts.
From discovery to fulfillment, this report looks at the companies enabling grocery retailers like Walmart and Kroger connect the consumer experience across digital and physical channels.
The funding will help MoEngage expand into new markets and explore strategic acquisition opportunities. Here are the top-line bullets you need to know.
This report looks at the companies helping retailers — like Walmart and Albertsons — build retail media networks.
The company was last valued at $131M in October 2020. Here are the top-line bullets you need to know.
This report looks at the loyalty & retention tech companies serving retailers and brands.
Storyblok plans to use the funds to fuel expansion across the US, Europe, and the APAC region. Here are the top-line bullets you need to know.
Qualified plans to use the funds to accelerate its product roadmap. Here are the top-line bullets you need to know.
Communications platform-as-a-service (CPaaS) solutions have seen notable market momentum and widespread industry leader activity in the customer service space — making it a technology worth prioritizing.
The funding will help Movable Ink hire more employees and support product development. Here are the top-line bullets you need to know.
In addition to acquiring Later, Mavrck also plans to use the funds to enhance platform capabilities. Here are the top-line bullets you need to know.
Business messaging solutions have seen strong market momentum and widespread industry leader activity in the customer service space — making them a technology worth prioritizing.
The funding will help JarvisML increase the size of its R&D, sales, and marketing teams. Here are the top-line bullets you need to know.
Black Crow AI plans to use the funding to speed up the development of new ML use cases. Here are the top-line bullets you need to know.
The funding will help BoostUp advance its enterprise solution. Here are the top-line bullets you need to know.