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How generative AI can help brands personalize their marketing

  • February 27, 2023

  • This is part of our Generative AI in Retail series. Check out all the ways brands and retailers can leverage generative AI here.

  • February 27, 2023

  • This is part of our Generative AI in Retail series. Check out all the ways brands and retailers can leverage generative AI here.

Generative AI will allow marketing teams to scale visual content creation to target different demographics and platforms. We break down the opportunity and highlight 12 relevant tech vendors.

Generative AI companies are helping brands and retailers auto-generate visual advertising and marketing content. These vendors use AI to create marketing videos from long-form blog posts, develop alternate versions of an image for social media and display ads, and more. 

Quickly scaling visual content creation will allow brands to target different markets and consumers with more relevant content, supporting personalization efforts.

THE STATE OF GENERATIVE AI IN 7 CHARTS

Download the report to understand the generative AI landscape across funding trends, top-valued startups, most active VCs, and more.

Coca-Cola, for instance, is using OpenAI‘s ChatGPT and DALL-E systems to generate personalized ad copy and images at scale.

Source: The Grocer

Vendors in this space include:

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