Nov 2, 2024

Credit: Shutterstock / Borri Studio Starting a business while working a full-time job is challenging. Both your time and your resources are limited, which means you need to manage them properly in order to stay organized and productive. Over the past few years, artificial intelligence (AI) tools have emerged as powerful resources that can make this entrepreneurial balancing act more manageable, allowing side hustlers to manage their ventures efficiently alongside their day jobs. Here’s a look at just some of the ways AI can help you maximize productivity and simplify tasks so that you can manage a side hustle more efficiently. Automate repetitive tasks Implementing AI tools can be particularly useful for repetitive tasks. Tools such as Zapier and IFTTT allow you to automate everything from social media posts to customer emails. Other AI-powered customer support platforms such as chatbot services can handle customer inquiries while you’re at your 9-5. This way, your customers receive consistent communications from your business, even if you’re not readily available. Efficiently track tasks AI-powered project management tools such as Trello , Notion , and Forecast have smart automation capabilities that can remind you of deadlines, suggest which tasks to prioritize, and automate project updates. This frees up your time to focus on what matters most in your side hustle, while minimizing task overload . Create content for social media If your side hustle depends on social media, creating engaging content on a regular basis can be challenging and time-consuming. AI tools like Canva can give you automated design suggestions to accompany your post captions, while tools like ChatGPT and Jasper AI can help generate post ideas, captions, and even longer content like blog posts. These tools can even help you to create ad copy that is tailored for your business and target audience. Mashable Light Speed Thanks for signing up! Optimize marketing and customer targeting You can leverage AI to help optimize your marketing strategies through advanced data analysis and predictive analytics. This means you’ll end up reaching the right audience without a lot of guesswork. Platforms like Google Analytics and Meta Ads use AI to analyze customer behavior, preferences, and trends, giving entrepreneurs insights that would otherwise take hours to sort through the old fashioned way. Financial management Financial management is important for any business, but especially for side hustlers who have to be smart about their cash flow. Tools such as QuickBooks and Xero offer AI-driven insights, automating bookkeeping, expense tracking, and generating cash flow forecasts. All this means you’re able to stay on top of finances without spending hours in spreadsheets or having to pay a professional to do the work. Enhance customer engagement Maintaining strong customer relationships is important for establishing and growing your side hustle, especially if your business is in a competitive market. AI-enabled customer relationship management (CRM) tools like HubSpot and Salesforce can manage customer interactions by sending automated follow-ups, managing email lists, and even helping segment customers based on their engagement level. Competitor and market analysis Having a solid understanding of your competitors and market trends is important for putting together your business strategy, but is a time-consuming task. AI-powered tools such as Crayon and SEMrush can automatically monitor your competitors, giving you insights into their strategies, pricing, product offerings, and marketing tactics. Website optimization and SEO Having an optimized website that ranks in search results can help your business to attract new customers. AI-powered tools like Surfer SEO , Clearscope , and Yoast provide you with keyword and SEO recommendations, and can even analyze your content quality to improve your website’s visibility without the need to spend hours on SEO research. Optimizing your time management Unfortunately, time is a highly limited resource when you’re working a full-time job and running a business on the side. AI-powered scheduling tools such as Calendar and Google Calendar can help you to prioritize tasks, block out time, and sync schedules across multiple devices. These tools can even look at your availability, and then suggest the best times for meetings. You can even set them up to book appointments automatically based on preset criteria. More from Self Made