
Motive
Founded Year
2011Stage
Secondary Market | AliveTotal Raised
$567.3MRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-3 points in the past 30 days
About Motive
Motive is a technology company specializing in fleet management and driver safety within the logistics and transportation industry. The company offers a comprehensive platform that includes AI-powered automation for driver safety, fleet management, equipment monitoring, and spend management to improve the safety, productivity, and profitability of operations. Motive primarily serves sectors such as construction, field service, agriculture, trucking and logistics, and delivery. Motive was formerly known as KeepTruckin. It was founded in 2011 and is based in San Francisco, California.
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ESPs containing Motive
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The fleet management & telematics software market provides software solutions for managing and optimizing fleet operations, including vehicle tracking, fuel management, maintenance scheduling, and driver performance monitoring. Various industries such as transportation, logistics, and construction can leverage these solutions alongside IoT technology, AI, and cloud computing. Companies investing i…
Motive named as Leader among 15 other companies, including SAP, Trimble, and Samsara.
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Research containing Motive
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Motive in 8 CB Insights research briefs, most recently on Mar 21, 2024.

Apr 21, 2022 report
Why retailers are prioritizing IoT-based fleet managementExpert Collections containing Motive
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Motive is included in 5 Expert Collections, including Auto Tech.
Auto Tech
2,602 items
Companies working on automotive technology, which includes vehicle connectivity, autonomous driving technology, and electric vehicle technology. This includes EV manufacturers, autonomous driving developers, and companies supporting the rise of the software-defined vehicles.
Supply Chain & Logistics Tech
4,810 items
Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).
Unicorns- Billion Dollar Startups
1,249 items
Smart Cities
2,135 items
Tech IPO Pipeline
825 items
Motive Patents
Motive has filed 1 patent.
The 3 most popular patent topics include:
- data management
- database management systems
- distributed computing architecture

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
8/9/2019 | 4/14/2020 | Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture | Grant |
Application Date | 8/9/2019 |
---|---|
Grant Date | 4/14/2020 |
Title | |
Related Topics | Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture |
Status | Grant |
Latest Motive News
Oct 14, 2024
Author of the article: Motive + RapidSOS service expedites emergency response Business Wire Article content New Motive data reveals roads are more dangerous during the holiday season, with Christmas showing 32% more accidents compared to the rest of December and the highest crash rate across all other holidays We apologize, but this video has failed to load. Try refreshing your browser, or Motive Launches First-Of-Its-Kind First Responder Service for Commercial Vehicle Drivers To Get Life-Saving Assistance Faster Back to video NASHVILLE, Tenn. — Motive , the AI-powered Integrated Operations Platform, today announced a first-of-its-kind first responder service for drivers of commercial vehicles that expedites emergency response in the event of a severe collision. The new First Responder feature was developed in partnership with RapidSOS and ensures drivers receive immediate help when a collision is detected by quickly dispatching emergency services, helping reduce fatalities and severe injuries, and setting a new standard for driver safety. Advertisement 2 THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others. Daily content from Financial Times, the world's leading global business publication. Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account. National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles, including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others. Daily content from Financial Times, the world's leading global business publication. Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account. National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles, including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Sign In or Create an Account Email Address Article content When a severe collision occurs, getting emergency help can often be a matter of life or death. Survival rates increase by 13% for every minute that first responders arrive faster at the scene of a collision. First Responder ensures drivers receive the urgent care they need even faster, reducing the amount of time it takes for 911 to verify incidents and helping dispatchers deploy appropriate resources faster. “First Responder transforms the way we support drivers in a collision and will save lives,” says Shoaib Makani, co-founder and CEO of Motive. “By reducing the time it takes for 911 to verify incidents and dispatch help, we are taking a critical step toward achieving zero harm and zero preventable accidents, keeping everyone on the road safer.” High-performing driver safety starts with accurate detection. Motive’s industry-leading AI detects 99% of severe collisions within seconds. Motive’s Safety Team of 400+ experts reviews every safety event video to confirm the collision and eliminate false positives, ensuring only verified incidents trigger alerts. Now, Motive’s new First Responder feature Improves the speed and accuracy of emergency response by programmatically sharing life-saving collision data, such as vehicle location, driver name, make, model, license plate, and other important information, directly to first responders. Shares live updates through the Motive Dashboard and Fleet App, ensuring safety managers have clear visibility and knows that first responders have been notified. Delivers a priority phone number to enable customers to bypass long wait times and get immediately connected to emergency dispatchers near the collision. “I cannot overstate the importance of a technology that initiates rapid emergency response,” said Jared Whitson, Director of Safety for the Bennett Family of Companies. “The preservation of life and the prevention of further injury is dependent on seconds, not minutes. Motive’s AI-powered collision detection and First Responder will bring an essential layer of safety to drivers and provide organizations with confidence that accurate information is provided to emergency services. This technology will set a new standard for the industry.” “Roadway safety has been a priority for RapidSOS since its inception, and the partnership with Motive significantly strengthens how we improve safety,” Michael Martin, CEO and co-founder of RapidSOS said. “This new capability closes a critical safety gap by helping 911 identify emergencies faster and provides more intelligence to first responders which helps them arrive faster and more informed.” Advertisement 3 Article content There were almost 50,000 road fatalities last year. New Motive data reveals that the holiday season is especially dangerous. In 2023, there was a 32% increase in commercial vehicle crash rates on Christmas Day, compared to the rest of December, and a 10% increase in speeding events the week leading up to Christmas. Among all U.S. holidays, Christmas saw the highest crash rate, followed by Martin Luther King Jr. Day, New Year’s Day, and Thanksgiving, indicating winter months are particularly dangerous. Bad weather increases risks, with 65.5% of Christmas collisions occurring on wet or snowy roads. Motive customers can use powerful, accurate AI to monitor and protect drivers. New AI-powered enhancements to Motive’s Driver Safety product combat driver fatigue, which contributes to nearly 100,000 accidents, 800 fatalities, and 50,000 injuries annually. Motive’s AI-powered Drowsiness Detection detects early and late signs of drowsy driving, including frequent yawning and eyes closed. In addition, new Forward Collision Warning AI helps prevent rear-end crashes, which account for 29% of all crashes , by alerting drivers to brake when a driver approaches another vehicle ahead of them too quickly. About Motive Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time, safety, operations, and finance teams can manage their workers, vehicles, equipment, and fleet-related spend in a single system. Motive serves more than 120,000 customers from small businesses to Fortune 500 enterprises such as KONE, Komatsu, NBC Universal, and Maersk across a wide range of industries including transportation and logistics , construction , energy , field service , manufacturing, agriculture , food and beverage , retail, waste services, and the public sector . Visit gomotive.com to learn more. About RapidSOS RapidSOS is an intelligent safety company that harnesses artificial and human intelligence to fuse life-saving data from 540M+ connected devices, apps, and sensors from 200+ global technology companies to over 21,000 public safety agencies in six countries. Whether there’s an unsafe moment or an emergency, RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most. Learn more at www.RapidSOS.com . View source version on businesswire.com: https://www.businesswire.com/news/home/20241014234937/en/ Contacts
Motive Frequently Asked Questions (FAQ)
When was Motive founded?
Motive was founded in 2011.
Where is Motive's headquarters?
Motive's headquarters is located at 55 Hawthorne Street, San Francisco.
What is Motive's latest funding round?
Motive's latest funding round is Secondary Market.
How much did Motive raise?
Motive raised a total of $567.3M.
Who are the investors of Motive?
Investors of Motive include BBQ Capital, Kleiner Perkins, Insight Partners, Google Ventures, Index Ventures and 9 more.
Who are Motive's competitors?
Competitors of Motive include AtoB, SafeTruck, LightMetrics, Decisiv, Cyrrup and 7 more.
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Compare Motive to Competitors

LocoNav specializes in artificial intelligence-powered and Internet of Things-enabled fleet operations management, offering solutions across various industries. The company provides a suite of SaaS products that enable fleet owners and operators to track, monitor, control, and manage their vehicles and assets efficiently. LocoNav's offerings include fleet management with Global Positioning System(GPS) tracking, video telematics for risk prevention, fuel monitoring solutions for usage analytics and theft detection, electric vehicle management systems for battery health monitoring, and remote locking mechanisms with built-in tracking and geofencing capabilities. LocoNav was formerly known as BabaTrucks. It was founded in 2016 and is based in Wilmington, Delaware.

Decisiv is a company that focuses on asset service management in the commercial vehicle industry. The company offers a Service Relationship Management (SRM) platform that streamlines the entire asset service management process by bringing together all necessary diagnostic, telematics, and asset information for all participants at the point of service. The company primarily sells to the commercial vehicle industry, including fleet and asset managers, manufacturers, and service providers. It was founded in 2001 and is based in Glen Allen, Virginia.

Preteckt specializes in predictive maintenance and real-time vehicle prognostics within the transportation sector. The company offers AI-powered software that analyzes sensor data to predict and prescribe maintenance for vehicles, aiming to improve safety, reliability, and uptime while reducing operating costs. Preteckt's solutions are primarily utilized by the trucking, transit, and coach industries. It was founded in 2015 and is based in Memphis, Tennessee.

FleetUp is a company specializing in fleet management solutions within the telematics and asset tracking sectors. The company offers a suite of services including real-time vehicle and asset tracking, equipment management, and compliance solutions, all designed to enhance operational efficiency and safety. FleetUp's products cater to a diverse range of industries such as trucking and logistics, construction, and field services. It was founded in 2013 and is based in San Jose, California.

GreenRoad deals with fleet driver behavior management and safety telematics. The company offers solutions that provide real-time coaching and predictive artificial intelligence (AI) aiming to improve fleet safety, efficiency, and sustainability. GreenRoad's products are designed to reduce accidents, optimize fuel consumption, lower emissions, and decrease operational costs, while also increasing the battery range of electric vehicles. The technology is adaptable across various vehicle types and can be deployed globally. It was founded in 2004 and is based in Cedar Park, Texas.

Lytx is a global leader in fleet management technologies, focusing on video telematics and fleet safety solutions. The company offers a suite of services that include driver safety programs, risk detection, fleet tracking, compliance management, and preventative maintenance, all powered by machine vision and artificial intelligence. Lytx primarily serves sectors that require fleet management and driver safety solutions, such as transportation and logistics. Lytx was formerly known as DriveCam. It was founded in 1998 and is based in San Diego, California.
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