Licious
Founded Year
2015Stage
Series F - III | AliveTotal Raised
$488MLast Raised
$150M | 3 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-26 points in the past 30 days
About Licious
Licious is a consumer food company specializing in the delivery of fresh meat and seafood products. The company offers a range of natural and healthy meat products, including chicken, mutton, and seafood, which are handpicked and maintained at specific temperatures to ensure freshness from procurement to delivery. Licious primarily serves the direct to consumer market with a focus on quality, hygiene, and convenience. It was founded in 2015 and is based in Bengaluru, India.
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Licious's Product Videos
Licious's Products & Differentiators
fresh meat
fresh meat
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Research containing Licious
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Licious in 3 CB Insights research briefs, most recently on Mar 11, 2022.
Expert Collections containing Licious
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Licious is included in 3 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,249 items
Food & Beverage
2,802 items
Startups in the food & beverage space, including alternative proteins, vertically-farmed produce, functional beverages and more.
Food & Meal Delivery
1,531 items
Startups and tech companies offering online grocery, food, beverage, and meal delivery services.
Latest Licious News
Oct 21, 2024
D2C meat and seafood brand Licious has experienced sluggish growth over the past two fiscal years, with revenue hovering around Rs 700 crore. New Update D2C meat and seafood brand Licious has reported modest growth over the past two fiscal years, with revenue stabilizing around Rs 700 crore. The company achieved a 44% reduction in losses in FY24, despite a 9% revenue decline from Rs 746 crore in FY23 to Rs 685 crore in FY24. The dip was primarily due to the closure of distribution channels like Dunzo and Swiggy Meatsore and a decreased focus on modern trade and local stores. Licious serves 1.2 million customers monthly through its app, which now accounts for 85% of its business. The company’s flagship program, Infinity, contributes 58% of its overall revenue. Despite a slight revenue decline, Licious implemented effective cost control measures, reducing losses by 44% to Rs 294 crore in FY24, down from Rs 524 crore in FY23. The company also projects achieving positive EBITDA in the current fiscal year. Toward the end of FY24, Licious laid off nearly 3% of its workforce, affecting 80 employees, as part of an "operational reset" aimed at sharpening its growth focus. In a bid to enhance customer experience, Licious has begun piloting 30-minute deliveries in Gurugram as part of its transition to a full-stack D2C model. Additionally, on Tuesday, the company expanded its physical retail presence by acquiring Bengaluru-based retailer My Chicken and More, increasing its retail locations to 26. To date, the Bengaluru-based brand has raised over $450 million. According to TheKredible , Mayfield India holds the largest stake in Licious at 14.69%, followed by Vertex Ventures, 3one4 Capital, Temasek, and others. Licious, the largest player in the D2C meat and seafood sector, faces competition from FreshToHome, Zapfresh, BBDaily, MeatRoot, and Easymeat. Notably, in October 2023, quick commerce platform Zepto entered the meat delivery market with its in-house brand, Relish. This vertical reportedly reached an annual recurring revenue (ARR) of Rs 150 crore within six months, with a projected revenue run rate of Rs 1,000 crore by March 2026.
Licious Frequently Asked Questions (FAQ)
When was Licious founded?
Licious was founded in 2015.
Where is Licious's headquarters?
Licious's headquarters is located at House of Licious, Zed Pearl, No 12, Bengaluru.
What is Licious's latest funding round?
Licious's latest funding round is Series F - III.
How much did Licious raise?
Licious raised a total of $488M.
Who are the investors of Licious?
Investors of Licious include Axis Asset Management, Haresh Chawla, Nithin Kamath, Amansa Capital, Kotak Private Equity and 23 more.
Who are Licious's competitors?
Competitors of Licious include Bonsaro, Jumbotail, Captain Fresh, Zappfresh, ProMeat and 7 more.
What products does Licious offer?
Licious's products include fresh meat.
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Compare Licious to Competitors
Zappfresh operates as a fresh meat brand operating in the food industry. The company's main service is the procurement, processing, storage, and delivery of fresh meat products, ensuring the freshness and health content of the meat through a cool chain organization. It primarily serves the food and beverage industry. Zappfresh was founded in 2015 and is based in New Delhi, India.
Freshtohome is a company focused on delivering fresh meat and seafood without the use of chemicals. They offer a variety of products including antibiotic-free chicken, fresh seafood, and halal-certified mutton. Their service caters to the convenience of home delivery, providing a range of ready-to-cook items, marinated meats, and meal combos. Freshtohome was formerly known as SeaToHome. It was founded in 2015 and is based in Bengaluru, India.
BigBasket is an online supermarket focusing on grocery delivery services. The company offers a wide range of products including fresh produce, dairy, meat, household essentials, and branded food items, catering to the daily needs of customers. BigBasket serves a broad consumer base with services like scheduled slotted deliveries and an expedited delivery option called bbnow for immediate needs. It was founded in 2011 and is based in Bangalore, India. BigBasket operates as a subsidiary of Tata Group.
Zepto operates as a rapidly growing e-grocery company in the quick commerce sector. The company offers products including daily essentials, fresh fruits and vegetables, dairy, health and hygiene products, and more, all delivered to customers' doors. Zepto primarily serves the ecommerce industry, specifically in the grocery segment. Zepto was formerly known as KiranaKart. It was founded in 2021 and is based in Mumbai, India.
Captain Fresh provides seafood marketplace and supply chain within the food industry. The company leverages data and analytics to provide a platform for e-auctions, community connect, advanced digital factory management, custom solutions, and a multi-channel demand generation engine. Captain Fresh's main offerings include optimizing fishing ventures, providing a marketplace for seafood, and equipping stakeholders with valuable insights and technology solutions to enhance efficiency and productivity across the seafood value chain. Captain Fresh was formerly known as Infifresh Foods. It was founded in 2019 and is based in Bengaluru, India.
Dunzo is an all-in-one 24X7 delivery platform operating in the quick urban logistics sector. The company offers a wide range of services including the delivery of groceries, food, medicines, pet supplies, and couriering packages across the city. Dunzo primarily serves the ecommerce industry, facilitating instant delivery services for various consumer needs. It was founded in 2015 and is based in Bengaluru, India.
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