
Mahindra First Choice Wheels
Founded Year
2008Stage
Acq - Fin | AliveTotal Raised
$30MAbout Mahindra First Choice Wheels
Mahindra First Choice Wheels operates in the automotive retail and technology sectors, focusing on the used auto platform. The company offers a range of pre-owned vehicles, including cars and bikes, and provides services such as vehicle procurement, warranty products, and roadside assistance. Mahindra First Choice Wheels serves the automotive retail market, focusing on used car sales and enterprise solutions for financial institutions. It was founded in 2008 and is based in Mumbai, India.
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Expert Collections containing Mahindra First Choice Wheels
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Mahindra First Choice Wheels is included in 1 Expert Collection, including Auto Commerce.
Auto Commerce
700 items
Companies involved in the rental, selling, trading, or purchasing of cars, RVs, trucks, and fleets, including auto financing companies, vehicle auction services, online classified advertising companies with a focus on auto, and dealership software platforms.
Latest Mahindra First Choice Wheels News
Oct 24, 2024
Mahinda First Choice appoints Mohammed Turra as CEO, MD India-based used-car marketplace Mahindra First Choice has appointed Mohammed Turra as its CEO and managing director (MD). According to a news release , Turra was the founding member and business head at Quiklyz, an affiliate of Mahindra Finance, for more than three years. Before that, he was a senior VP at parent company Mahindra & Mahindra for nearly five years. His has also held managerial roles at BCG, Hindustan Unilever Limited and IBM. “I’m thrilled to take on this new responsibility at Mahindra First Choice Wheels. With the used car industry evolving rapidly, I’m excited to work alongside our talented team to build a winning model that redefines the customer experience, drives innovation and sets new standards for the market,” Turra commented. He replaces Ashutosh Pandey, who is expected to move to another role within the Mahindra Group. Mahindra First Choice has in excess of 1,250 outlets in more than 350 Indian cities and says it has sold 2.5 million used cars to date. Search for:
Mahindra First Choice Wheels Frequently Asked Questions (FAQ)
When was Mahindra First Choice Wheels founded?
Mahindra First Choice Wheels was founded in 2008.
Where is Mahindra First Choice Wheels's headquarters?
Mahindra First Choice Wheels's headquarters is located at 3rd Floor , Hi-Tech Plaza, Plot No. 46/28-B , Mahakali Caves Road, Andheri(E), Mumbai.
What is Mahindra First Choice Wheels's latest funding round?
Mahindra First Choice Wheels's latest funding round is Acq - Fin.
How much did Mahindra First Choice Wheels raise?
Mahindra First Choice Wheels raised a total of $30M.
Who are the investors of Mahindra First Choice Wheels?
Investors of Mahindra First Choice Wheels include TVS Automobile Solutions, Cox Automotive and Valiant Capital Partners.
Who are Mahindra First Choice Wheels's competitors?
Competitors of Mahindra First Choice Wheels include TRADER, PumPumPum, GoMechanic, SheerDrive, Carmerce and 7 more.
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Compare Mahindra First Choice Wheels to Competitors
CarDekho is a digital automotive solutions provider specializing in the sale and purchase of new and used cars. The company offers a platform for car buyers to search, compare, and make informed decisions on vehicle purchases, as well as facilitating finance and insurance services for used cars. CarDekho primarily serves individual car buyers and sellers, as well as partnering with automotive dealerships, financial institutions, and insurance companies. It was founded in 2008 and is based in Gurugram, India.
Spinny is a full-stack used car trading platform that specializes in offering high-quality, thoroughly inspected second-hand cars. The company provides a transparent and seamless car buying and selling experience, featuring a rigorous 200-point quality check and a 5-day money-back guarantee for all vehicles. Spinny also offers additional services such as car financing, a one-year comprehensive warranty, and buyback options to enhance customer satisfaction. It was founded in 2015 and is based in Gurugram, India.

Droom specializes in facilitating the buying, selling, and trading of new and used vehicles. Droom offers a suite of services including vehicle inspection, certification, loans, insurance, and other automobile-related services. The company primarily serves the automotive e-commerce industry. It was founded in 2014 and is based in Gurugram, India.
Cars24 is a leading AutoTech company focused on the sale, purchase, and financing of pre-owned cars. The company offers an online marketplace for buying and selling used cars, complemented by a suite of services including car financing, quality checks, warranties, and seamless documentation for transactions. Cars24 primarily serves the automotive industry with a customer base looking for pre-owned vehicle solutions. It was founded in 2015 and is based in Gurgaon, India.

SheerDrive offers a digital used-car platform to optimize the consumer buying experience. It offers a B2B multibrand exchange platform, remarketing solutions, vehicle scan, pricing algorithm, vehicle part review and grading dashboard, and more. The company was founded in 2019 and is based in Mumbai, India.
AutoDukan is a tech-enabled platform focused on the automobile care products and accessories industry. The company offers a wide variety of car spare parts, auto care products, and accessories, providing a one-stop solution for customers' automobile needs. It was founded in 2017 and is based in Pune, India.
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