Oct 18, 2024

Pixabay At a time when data drives nearly every decision, information isn’t just a resource—it’s a transformative force. The real value of data emerges when it’s analyzed through different lenses, unlocking novel solutions that can reshape a company or even an entire industry. What stands out is how companies across diverse sectors such as cybersecurity, retail and healthcare each harness data uniquely, interpreting it in ways that reflect their specific challenges and goals. For example, cybersecurity firms might use data to detect vulnerabilities, retailers might use data to analyze customer behavior to help create personalized experiences and healthcare organizations could use data to feed predictive analytics to foster better patient outcomes. I’ve recently interviewed three companies that all leverage data distinctively, and while their close attention to data itself is a common thread, their methods of applying it reveal diverse narratives. Cybersecurity Interprets Data To Improve Corporate Defenses Cybir is a cybersecurity company specializing in digital forensics, incident response, data recovery, penetration testing and vulnerability scanning. According to CEO Anthony Mongeluzo, Cybir uses customer data to fuel its threat intelligence, behavioral analysis and predictive modeling. The company analyzes customer datasets, such as login histories and network logs, to detect potential security threats based on clues such as failed login attempts or unusual access patterns. By processing billions of security events daily and using machine learning algorithms, Cybir identifies patterns that suggest emerging attacks. Historical attack data also enables the company to predict vulnerabilities and reduce incident response times by 30%. While customer datasets are essential for threat detection, they are also vulnerable to breaches if not properly secured. When we talked, Mongeluzo emphasized that data is both a target and a defense mechanism in today’s cybersecurity landscape. Anyone in business has some understanding of the “target” part—the bad outcomes you can expect if your company’s or customers’ information is compromised. To protect this sensitive information, Cybir employs encryption and strict access controls. The good news is that the ability to analyze and act on data in real time can shield organizations from attacks, proving that making the best use of data is essential to staying ahead of increasingly sophisticated threats. By combining detailed data, machine learning and human oversight, Cybir is able to detect and mitigate threats before they escalate. MORE FOR YOU Retail Uses Data to Innovate On Behalf Of Customers Julien Farel Restore Salon & Spa has served as the official “Hairstylist to the Players” at the US Open Tennis Championships for the past 16 years. The upscale salon’s growth and customer loyalty highlight how data-driven personalization can enhance customer experiences. Mr. Farel, along with his business partner and wife, CEO Suelyn Farel, implemented a new ERP system from Zenoti in 2023 to modernize operations across their New York and Florida locations, transforming how data is utilized within the organization. The Zenoti system, which is tailored for salons and related businesses, includes features critical to Julien Farel’s success, including online appointment booking, customer relationship management, employee management, inventory management, built-in marketing tools and capabilities for analytics and reporting. It has brought data to life by enabling the salon to understand customer preferences better, improve operations and maintain efficiency as the company expands. With access to detailed data from thousands of clients, the Julien Farel team can segment customers based on preferences and provide tailored services that align with individual needs. According to Suelyn Farel, this personalized approach has led to a 20% increase in client satisfaction and over 95% retention of high-profile clients during the tournament in the first year using the new ERP system. The ERP system’s real-time data tracking also ensures efficient stock management, allowing the salon to maintain a 98% product availability rate. In short, leveraging data effectively has been a key tool for the salon’s growth and modernization. Healthcare Analyzes Biometric Data To Improve Health Outcomes Moment AI , a healthcare technology company, uses data, AI and facial recognition to improve driver safety. CEO Megan Gray founded the company after her own epilepsy diagnosis, which left her unable to drive. Motivated by her personal experience, she created technology that monitors driver health in real time and warns of potential issues, aiming to prevent accidents caused by sudden health emergencies. Moment AI has gained recognition through programs such as Nvidia’s Inception , an accelerator created to support startups in AI, data science and related fields. In addition to the Inception program, Moment AI is also supported by Wocstar, a venture capital group led by Gayle Jennings-O’Byrne. This backing is helping Moment AI accelerate its innovation and growth by providing access to technology, mentorship and funding. Gray explained to me that by analyzing biometric data from over 100,000 users, the Moment AI system can detect early signs of distress such as drowsiness, sudden changes in heart rate or even micro-expressions indicative of a stroke or seizure, then automatically trigger emergency responses. This real-time monitoring has the potential to improve survival rates and reduce emergency response times by 40%, a critical factor in life-threatening situations. The technology’s ability to process and interpret large amounts of health data enables predictive modeling to forecast potential health incidents. For example, by analyzing historical data and individual user trends, Moment AI can predict the likelihood of a driver experiencing a fatigue-related episode or a medical emergency while on the road. Using data from more than a million health events, Moment AI’s predictive analytics have lowered health risks for users by 25%, which shows how data-driven insights can support proactive healthcare interventions and enhance patient outcomes. The Power Of Interpretations As AI and machine learning become more embedded in data interpretation, decisions will be made faster, allowing organizations to react quickly to trends, risks and opportunities. However, even as technology advances, the human ability to understand data with nuance and adaptability remains essential. For example, AI might flag suspicious activity in cybersecurity, but human judgment is needed to determine whether it’s a minor or severe threat. At Julien Farel Restore Salon & Spa, while the ERP system collects customer data, it is up to the staff to interpret client preferences and customize services to maintain customer satisfaction. Similarly, Moment AI uses real-time data and predictive insights to respond to health conditions, but human decision-making is still needed to improve patient care. These examples show that while data drives innovation, the human perspective guides decisions. The Transformative Power Of Data Plus Human Judgment Companies like Cybir, Julien Farel Restore Salon & Spa and Moment AI demonstrate that innovative data management and analysis can be transformational. Technology alone isn’t enough—how effectively humans interpret the data is key. Modern ERP systems provide strong examples: in manufacturing, real-time data can predict equipment failures, but human expertise is essential for responding to those predictions. Similarly, in agriculture, ERP systems can forecast crop yields, yet farmers’ knowledge is crucial for adapting to real-world conditions. In retail, AI may predict consumer trends, but a deep understanding of the market remains indispensable—as does person-to-person customer service. In today’s data-driven world, companies need employees who can analyze and use data effectively to solve problems. ERP systems generate vast amounts of data that can help identify trends, predict outcomes and optimize processes. Ultimately, though, the value of this data depends on employees’ ability to interpret it. Therefore, companies should invest in training to improve data literacy, critical thinking and problem-solving skills. This enables employees to derive meaningful insights from the data, leading to better decision making and a competitive edge. Moor Insights & Strategy provides or has provided paid services to technology companies, like all tech industry research and analyst firms. These services include research, analysis, advising, consulting, benchmarking, acquisition matchmaking and video and speaking sponsorships. Moor Insights & Strategy does not have paid business relationships with any company mentioned in this article.