Enterprise Tech / Marketing & Ad Tech

Best Marketing Automation Personalization Companies

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER

What is Marketing Automation Personalization?

The marketing automation personalization market is focused on providing personalized and relevant experiences to customers across various digital channels. Vendors in this market offer solutions that use AI and data analytics to create personalized content and messaging for each customer, resulting in increased engagement, conversion rates, and customer loyalty. The market includes a range of products such as email marketing, CRM, e-commerce marketing, and customer experience automation platforms. The goal of these solutions is to help businesses communicate more effectively with their customers and improve their overall marketing efforts.

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Top Marketing Automation Personalization Companies

Rokt logo
Rokt

United States / Founded Year: 2012

Rokt focuses on electronic commerce technology. The company offers solutions to increase revenue, acquire customers at scale, and form relationships with existing customers. These solutions include optimizing and monetizing the checkout experience, providing payment providers during checkout, and offering premium post-purchase offers. The company operates in the e-commerce sector. It was founded in 2012 and is based in New York, New York.

Known Customers

Takeaway.com, Vinted, About You, and 2 more

Key People

Justin Viles, Bruce Buchanan, Jacqueline Purcell, and 2 more

Braze logo
Braze

United States / Founded Year: 0000

Braze is a customer engagement platform that specializes in building lasting connections between consumers and brands. The company offers a suite of services that enable marketers to engage with customers in real-time across various channels, utilizing data to personalize experiences and optimize marketing efforts. Braze primarily serves sectors that require sophisticated marketing technology, such as retail & eCommerce, financial services, travel & hospitality, and media & entertainment. Braze was formerly known as Appboy. It was founded in 2011 and is based in New York, New York.

Known Partners

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Known Customers

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Oracle logo
Oracle

United States / Founded Year: 0000

Oracle is a cloud technology company offering a wide range of computing infrastructure and software solutions in the business hardware and software industry. The company's main offerings include cloud applications and cloud platform services designed to help organizations innovate, achieve sustainable growth, and improve their operational resilience. Oracle's products are utilized across various sectors, including government, scientific research, and businesses of all sizes. It was founded in 1977 and is based in Austin, Texas.

Known Partners

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Known Customers

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MoEngage logo
MoEngage

United States / Founded Year: 0000

MoEngage develops an intelligent marketing automation platform. It helps consumer brands understand customer behavior across digital touchpoints through inbuilt analytics and orchestrate personalized campaigns across multiple channels, including mobile, email, website, and more. The company was founded in 2014 and is based in San Francisco, California.

Known Partners

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Known Customers

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Key People

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Bloomreach logo
Bloomreach

United States / Founded Year: 0000

Bloomreach specializes in e-commerce personalization and marketing automation using artificial intelligence (AI). The company offers a suite of products that enable businesses to personalize customer experiences across various channels, including email, short message service (SMS), applications, and websites, by using real-time data and AI. Bloomreach's solutions cater to sectors such as retail, travel and hospitality, beauty, and food and beverage. It was founded in 2009 and is based in Mountain View, California.

Known Partners

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Known Customers

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Key People

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Movable Ink logo
Movable Ink

United States / Founded Year: 0000

Movable Ink operates as a company and focuses on data activation and artificial intelligence (AI) decision-making in the marketing sector. The company offers services for data into personalized content for marketers. Movable Ink primarily serves sectors such as retail, financial services, media organizations, and the travel and hospitality industry. It was founded in 2010 and is based in New York, New York.

Known Partners

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Known Customers

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Key People

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Attentive logo
Attentive

United States / Founded Year: 0000

Attentive provides a personalized text messaging platform. It offers a short message service (SMS) marketing platform allowing retail and electronic commerce brands to connect with consumers, providing solutions such as marketing automation, growth marketing, retention marketing, audience management, messaging, and business intelligence. It offers its services to electronic commerce and the retail sector. The company was founded in 2016 and is based in Hoboken, New Jersey.

Known Partners

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Known Customers

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Key People

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All Companies in Marketing Automation Personalization

Act-On Software logo
Act-On Software

United States / Founded Year: 0000

Act-On Software specializes in marketing automation technology within the digital marketing industry. The company offers a suite of tools for email marketing, multichannel marketing, analytics and reporting, lead scoring, and AI-enhanced marketing efforts. Act-On Software primarily serves sectors such as financial services, insurance, manufacturing, SaaS, and agencies. It was founded in 2008 and is based in Portland, Oregon.

Known Partners

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Known Customers

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Key People

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ActiveCampaign logo
ActiveCampaign

United States / Founded Year: 0000

ActiveCampaign focuses on customer experience automation, operating within the marketing automation, email marketing, and Customer Relationship Management (CRM) sectors. The company offers services including email marketing, marketing automation, e-commerce marketing, and CRM tools designed to help businesses engage meaningfully with their customers. ActiveCampaign primarily serves businesses of all sizes across various sectors, with a particular emphasis on the e-commerce industry. It was founded in 2003 and is based in Chicago, Illinois.

Known Partners

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Known Customers

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Key People

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Bluecore logo
Bluecore

United States / Founded Year: 0000

Bluecore specializes in retail marketing technology, focusing on shopper identification and customer movement to drive incremental revenue for enterprise brands. The company offers solutions that enable retailers to convert anonymous shoppers into known customers and automate personalized marketing campaigns across email, mobile, site, and paid media. Bluecore's technology is designed to increase customer retention and drive profitable growth for brands by leveraging real-time product data and predictive analytics. Bluecore was formerly known as TriggerMail. It was founded in 2013 and is based in New York, New York.

Known Partners

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Known Customers

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Key People

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Klaviyo logo
Klaviyo

United States / Founded Year: 0000

Klaviyo is a company specializing in marketing automation within the digital marketing industry. It offers a SaaS platform that enables businesses to utilize first-party data for personalized communication across email, SMS, and push notifications. The company's services are primarily utilized by businesses looking to engage and retain customers through data-driven marketing strategies. It was founded in 2012 and is based in Boston, Massachusetts.

Known Partners

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Known Customers

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Lily AI logo
Lily AI

United States / Founded Year: 0000

Lily AI focuses on e-commerce product discovery, operating in the retail technology sector. The company offers a platform that uses artificial intelligence (AI) to enhance product discovery by injecting customer-centric language into various retail processes, such as site search, recommendations, and demand forecasting. Lily AI primarily serves the ecommerce industry. It was founded in 2015 and is based in Mountain View, California.

Known Partners

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Known Customers

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Key People

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Persado logo
Persado

United States / Founded Year: 0000

Persado provides a motivational generative artificial intelligence (GenAI) platform. The company offers AI text content generation and decision solutions that enable marketing and e-commerce teams to easily create and deliver high-performing messages that engage customers across digital channels: email, web, and social. It serves retail, travel and hospitality, technology, and other industries. Persado was founded in 2012 and is based in New York, New York.

Known Partners

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Known Customers

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Key People

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Sendlane logo
Sendlane

United States / Founded Year: 0000

Sendlane is a company that focuses on unified email and SMS marketing, operating in the eCommerce industry. The company offers services such as email marketing, SMS marketing, and customer review management, all aimed at helping businesses improve their customer experiences and increase retention. Their products allow businesses to automate personalized experiences, track customer behavior, and analyze real-time data. It was founded in 2013 and is based in San Diego, California.

Known Partners

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Known Customers

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Key People

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Thanx logo
Thanx

United States / Founded Year: 0000

Thanx operates as a guest engagement platform operating in the retail and hospitality sectors. The company provides digital experiences, personalization, and loyalty services to help businesses increase customer lifetime value. Its primary offerings include loyalty program management, customer relationship management, and personalized marketing campaigns. It was founded in 2011 and is based in San Francisco, California.

Known Partners

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Known Customers

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Key People

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Our Methodology

The ESP matrix leverages data and analyst insight to identify and rank leading private-market companies in a given technology landscape.

What is Marketing Automation Personalization?

The marketing automation personalization market is focused on providing personalized and relevant experiences to customers across various digital channels. Vendors in this market offer solutions that use AI and data analytics to create personalized content and messaging for each customer, resulting in increased engagement, conversion rates, and customer loyalty. The market includes a range of products such as email marketing, CRM, e-commerce marketing, and customer experience automation platforms. The goal of these solutions is to help businesses communicate more effectively with their customers and improve their overall marketing efforts.

Expert Collections

Subscribe for more information

Market Map

Subscribe for more information

Do you compete within Marketing Automation Personalization?

Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.