
Marshmallow
Founded Year
2017Stage
Line of Credit | AliveTotal Raised
$135.46MLast Raised
$18.58M | 1 yr agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-11 points in the past 30 days
About Marshmallow
Marshmallow is a financial services company specializing in providing car insurance for newcomers to the UK. The company offers fully comprehensive coverage with a pricing model that takes into account a customer's driving experience from any country. Marshmallow primarily serves individuals who have recently moved to the UK and are seeking fair and inclusive car insurance options. It was founded in 2017 and is based in London, England.
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ESPs containing Marshmallow
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The full-stack insurtech carriers — auto market comprises insurtech carriers that underwrite automotive insurance. As with established carriers, insurtech carriers will typically also be licensed by respective authorities and undergo review by rating agencies. The use of alternative data (such as from telematics sensors) is often central to proactive risk management and underwriting practices empl…
Marshmallow named as Challenger among 12 other companies, including Digit Insurance, Lemonade, and Branch.
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Research containing Marshmallow
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Marshmallow in 1 CB Insights research brief, most recently on Sep 7, 2022.
Expert Collections containing Marshmallow
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Marshmallow is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,249 items
Insurtech
4,363 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Fintech
13,413 items
Excludes US-based companies
Insurtech 50
50 items
Report: https://app.cbinsights.com/research/report/top-insurtech-startups-2022/
Marshmallow Patents
Marshmallow has filed 1 patent.
The 3 most popular patent topics include:
- cloud infrastructure
- data management
- data modeling

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
10/20/2022 | Data modeling, Database management systems, Data management, Cloud infrastructure, Free software for cloud computing | Application |
Application Date | 10/20/2022 |
---|---|
Grant Date | |
Title | |
Related Topics | Data modeling, Database management systems, Data management, Cloud infrastructure, Free software for cloud computing |
Status | Application |
Latest Marshmallow News
Oct 15, 2024
Marshmallow & ClickMechanic Offer Policyholders Lower Servicing Costs For insurance brands offering rewards like servicing or parts vouchers is a smart move, as it means customers are more likely to maintain their vehicle in good order. This new collaboration aims to provide Marshmallow’s policyholders with an exclusive discount and seamless access to ClickMechanic’s upfront pricing and hassle-free car repair and servicing options. Here are the details; As part of Marshmallow’s perks initiative, ClickMechanic is now part of a select group of partners offering exclusive benefits to their policyholders. Through this partnership, Marshmallow customers will get an exclusive discount on ClickMechanic’s platform, renowned for its transparent pricing and efficient network of vetted mechanics who provide mobile and free collection and delivery services nationwide. Marshmallow specialises in insuring newcomers to the UK who face high car and van insurance premiums due to their lack of UK driving experience. By building their own technology, pricing and fraud models, Marshmallow recognises years of overseas driving experience to offer fairer, more affordable prices. Tayyib Ali, Commercial Partnerships Lead at ClickMechanic , expressed his enthusiasm for the partnership: “At ClickMechanic, we understand that the car maintenance experience can be inconvenient and expensive for many, especially with unexpected repair bills. Through our partnership with Marshmallow Insurance, Marshmallow customers now have direct access to our platform, allowing us to provide one up-front, fixed price for their car repairs. This means no surprise costs and greater convenience through our mobile and collection services, so customers don’t have to disrupt their daily routine whilst their car is getting much-needed TLC. “ Mark Shields, Head of Partnerships at Marshmallow echoes this: “Marshmallow are extremely excited to be working with ClickMechanic. Part of our mission is to help solve the unique problems that are faced by people who move to the UK – this partnership will help us do just that! Ensuring that our customers are supported as they settle into UK life is of utmost importance to us. Knowing that all their mechanical needs will be looked after ensures that we’re doing our job right.” CEO and Co-founder at ClickMechanic Andrew Jervis said: “This collaboration with Marshmallow exemplifies our mission to make car care easy for everyone, everywhere. By combining Marshmallow’s expertise in serving new arrivals to the UK with ClickMechanic’s efficient car maintenance solutions, we are setting a new standard for car care in the industry. Share this:
Marshmallow Frequently Asked Questions (FAQ)
When was Marshmallow founded?
Marshmallow was founded in 2017.
Where is Marshmallow's headquarters?
Marshmallow's headquarters is located at 66 City Road, London.
What is Marshmallow's latest funding round?
Marshmallow's latest funding round is Line of Credit.
How much did Marshmallow raise?
Marshmallow raised a total of $135.46M.
Who are the investors of Marshmallow?
Investors of Marshmallow include Triple Point Investment Management, Halo Business Angel Network, Investec, Passion Capital, SCOR and 7 more.
Who are Marshmallow's competitors?
Competitors of Marshmallow include Urban Jungle and 7 more.
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Compare Marshmallow to Competitors
RAC operates as a company focused on providing motoring services in the breakdown service industry. The company offers breakdown cover, car insurance, and motoring services such as servicing and repairs. It primarily serves both private and business drivers. It was founded in 1897 and is based in Walsall, England.

Cuvva specializes in short-term car insurance, operating within the insurance industry. The company offers flexible insurance policies ranging from one hour to twenty-eight days, providing comprehensive coverage for drivers. Cuvva primarily serves individuals requiring temporary vehicle insurance, such as car sharers, learner drivers, and those needing immediate drive away insurance. It was founded in 2015 and is based in London, England.
Verti is a digital insurance provider specializing in offering online and telephonic insurance solutions within the insurance industry. The company provides a range of insurance products including coverage for automobiles, motorcycles, homes, and pets, designed to meet the diverse needs of its customers. Verti's insurance offerings are characterized by their innovative pricing models and the ability to personalize coverage to individual customer requirements. It was founded in 2011 and is based in Madrid, Spain.
MyPolicy is a company that focuses on providing car insurance, operating within the insurance industry. The company offers telematics-based insurance policies, which monitor driving behavior to determine insurance premiums, with safer driving leading to potential savings. The primary customers of MyPolicy are young drivers and those who prefer to keep their mileage low. It was founded in 1995 and is based in England, United Kingdom.
Breez is a company that operates in the insurance industry, with a specific focus on car insurance. The company offers comprehensive car insurance coverage and rewards good driving behavior with smartwatches. The company's services are primarily targeted towards the automotive industry. It was founded in 2022 and is based in London, England.
Volkswagen Financial Services specializes in financial solutions, servicing, insurance, and mobility products within the automotive industry. The company offers vehicle financing options, service plans, insurance coverage, and vehicle rental services to both personal and business customers. Volkswagen Financial Services primarily caters to the automotive industry, providing financial and related services to customers of the Volkswagen Group brands. It was founded in 1993 and is based in Milton Keynes, England.
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