
Mashgin
Founded Year
2014Stage
Series B | AliveTotal Raised
$62.67MValuation
$0000Last Raised
$62.5M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-21 points in the past 30 days
About Mashgin
Mashgin is a company specializing in AI-powered self-checkout systems within the retail automation sector. Their main product leverages 3D vision and deep learning algorithms to recognize items quickly and accurately, aiming to enhance the checkout process by reducing transaction times and increasing retailer revenue. Mashgin's technology is utilized across various sectors including convenience stores, sports and entertainment venues, and business dining facilities. It was founded in 2014 and is based in Palo Alto, California.
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Mashgin's Product Videos


ESPs containing Mashgin
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The unattended checkout market offers a range of solutions to retailers looking to provide unmanned point-of-sale and checkout technology. Solutions involve the deployment of kiosks, mobile applications, and computer vision technology to facilitate a seamless and contactless checkout experience for customers. This market is driven by the increasing demand for convenient and efficient shopping expe…
Mashgin named as Leader among 14 other companies, including Amazon, AiFi, and MishiPay.
Mashgin's Products & Differentiators
Mashgin Touchless Checkout System
Mashgin is the world's fastest self-checkout system. It leverages computer vision to identify items presented from virtually any angle and instantly ring them up in a single transaction. It doesn’t need barcodes or RFIDs, perfectly consistent packaging, or particular orientations to work correctly. Consumers simply place their items down, pay, and go--in less than 10 seconds. Mashgin instantly identifies packaged goods, produce, and open plated food items (e.g., an apple or piece of fruit, salad, combo meal plate, etc.). Its patented technology has the ability to recognize any number of items simultaneously and in any orientation in which they are presented.
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Research containing Mashgin
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Mashgin in 5 CB Insights research briefs, most recently on Mar 14, 2023.

Mar 14, 2023 report
Retail Tech 100: The most promising retail tech startups of 2023Expert Collections containing Mashgin
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Mashgin is included in 7 Expert Collections, including Restaurant Tech.
Restaurant Tech
1,075 items
Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.
Store tech (In-store retail tech)
2,084 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
1,249 items
Grocery Retail Tech
831 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
New Retail Formats
368 items
Tech-enabled, physical retail selling formats that reach beyond the walls of a traditional store.
Retail Tech 100
200 items
The most promising B2B tech startups transforming the retail industry.
Mashgin Patents
Mashgin has filed 20 patents.
The 3 most popular patent topics include:
- computer vision
- 3d imaging
- image processing

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
5/18/2021 | 6/4/2024 | Visual system, Pseudoscience, Psychometrics, Vision, Cerebellum | Grant |
Application Date | 5/18/2021 |
---|---|
Grant Date | 6/4/2024 |
Title | |
Related Topics | Visual system, Pseudoscience, Psychometrics, Vision, Cerebellum |
Status | Grant |
Latest Mashgin News
Oct 1, 2024
PHILADELPHIA--(BUSINESS WIRE)---- $ARMK--Building on the success of the Cleveland Browns’ award-winning Express Beer concept, the club, along with Aramark Sports + Entertainment and Wicket, a privacy-first facial recognition software provider, have collaborated with technology partners Tapin2 and Mashgin to take frictionless technology to the next level with a large-scale deployment of Express Access concessions at Huntington Bank Field. “As the sports industry evolves, so must the gameday experience. Fa
Mashgin Frequently Asked Questions (FAQ)
When was Mashgin founded?
Mashgin was founded in 2014.
Where is Mashgin's headquarters?
Mashgin's headquarters is located at 849 E Charleston Road, Palo Alto.
What is Mashgin's latest funding round?
Mashgin's latest funding round is Series B.
How much did Mashgin raise?
Mashgin raised a total of $62.67M.
Who are the investors of Mashgin?
Investors of Mashgin include Y Combinator, Matrix Partners, New Enterprise Associates, Susa Ventures, Founders and 12 more.
Who are Mashgin's competitors?
Competitors of Mashgin include AiFi, Trigo, Boxy, Supersmart, Standard AI and 7 more.
What products does Mashgin offer?
Mashgin's products include Mashgin Touchless Checkout System.
Who are Mashgin's customers?
Customers of Mashgin include Circle K, Delek Stores, HMS Host and Denver Broncos.
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Compare Mashgin to Competitors

Standard AI operates as a company focused on transforming the retail industry through artificial intelligence. The company offers a platform that uses artificial intelligence (AI)-powered cameras and deep algorithms to provide checkout-free shopping experiences, real-time reporting on shopper behavior, and insights into inventory and stocks. Its primary services are utilized in the retail sector. It was founded in 2017 and is based in San Francisco, California.

AiFi specializes in autonomous retail technology and operates within the retail and technology sectors. The company offers computer vision solutions that enable retailers to implement frictionless shopping experiences without needing shelf sensors. It primarily sells to the retail industry, providing advanced analytics and AI-powered checkout systems to enhance the shopping experience. The company was founded in 2016 and is based in Burlingame, California.
Inokyo specializes in autonomous checkout technology for the retail sector, aiming to streamline the shopping experience. Their main offerings include a system that tracks customers' virtual carts in real-time and allows for tap and go payments, eliminating the need for traditional checkout processes. Inokyo's solutions cater to a variety of store sizes and are designed to improve operational efficiency and provide valuable customer insights. It was founded in 2018 and is based in San Francisco, California.

Zippin specializes in checkout-free technology within the retail sector. The company provides an artificial intelligence-powered platform that uses machine learning and sensor fusion technology to enable purchases. It is primarily utilized by sports and entertainment venues, airports, train stations, convenience stores, college campuses, and healthcare organizations. Zippin was formerly known as Zyp. It was founded in 2018 and is based in San Francisco, California.

SandStar is a company that focuses on smart retail solutions in the retail technology sector. The company offers intelligent vending machines, smart store analysis solutions, and visual recognition-based unmanned stores, all aimed at improving retail operational efficiency and reducing costs. SandStar primarily serves the retail industry. SandStar was formerly known as YI Tunnel. It was founded in 2016 and is based in Beijing, Beijing.

Trigo provides a computer vision company operating in retail. It provides a retail automation platform that uses artificial intelligence to identify shopping items with high accuracy, enabling a seamless checkout process and providing valuable retail insights. It provides EasyOut for customer shopping and related services. It primarily sells to the grocery retail industry. Trigo was formerly known as Trigo Vision. It was founded in 2018 and is based in Ramat Gan, Israel.
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