Pat McGrath Labs
Founded Year
2016Stage
Private Equity - II | AliveTotal Raised
$82MValuation
$0000Last Raised
$60M | 6 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-141 points in the past 30 days
About Pat McGrath Labs
Pat McGrath Labs is a company that focuses on the creation and distribution of makeup products in the beauty industry. The company offers a wide range of products including lipsticks, eyeshadows, mascaras, and skincare items, all designed to enhance beauty and promote self-expression. The company primarily sells to the beauty and fashion industry. It was founded in 2016 and is based in New York, New York.
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Expert Collections containing Pat McGrath Labs
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Pat McGrath Labs is included in 4 Expert Collections, including Direct-To-Consumer Brands (Non-Food).
Direct-To-Consumer Brands (Non-Food)
1,192 items
Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.
E-Commerce
11,046 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Beauty & Personal Care
2,255 items
Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.
Unicorns- Billion Dollar Startups
1,249 items
Latest Pat McGrath Labs News
Sep 9, 2024
This story is part of a special series celebrating the 10th anniversary of the Fast Company Innovation Festival . When makeup artist Pat McGrath launched her eponymous beauty line in 2015, she included “Labs” in the name for a reason. McGrath, the first to elevate runway makeup to a realm of artistic fantasy on its own ( feathers as eyelashes for Valentino, lacquered masks for Alexander McQueen, 30,000 Swarovski crystals covering rapper Doja Cat for Schiaparelli), is an alchemist at her core. She had spent decades inventing formulas to achieve products that made her job easier. And with Pat McGrath Labs, she found a way to bring her innovations to the everyday user. McGrath pioneered beauty’s direct-to-consumer model, launching her first product, Gold 001, a luxe gold pigment, on her social media channels in 2015, a month before Kylie Jenner debuted her lip kits . McGrath mastered the art of the drop, creating hype for limited-run products that would sell out in minutes. Her move to establish a collection in 2017 led to private equity firm Eurazeo Brands investing $60 million a year later, bringing Pat McGrath Labs’ valuation to $1 billion at the time and spurring a trend of celebrity makeup lines that include Selena Gomez’s Rare Beauty , Lady Gaga’s Haus Labs, and more. Some of that momentum around McGrath’s label has cooled (Eurazeo Brands sold its stake in 2021, and the company has reportedly struggled to reach profitability). But her imagination continues to captivate the beauty industry: The porcelain-doll-like “ glass skin ” look she created for Maison Margiela’s spring 2024 couture collection drew resounding praise from beauty journalists and influencers. Naturally, she’s now developing products that anyone can use to create the look. Subscribe to the Design Newsletter.The latest innovations in design brought to you every weekday
Pat McGrath Labs Frequently Asked Questions (FAQ)
When was Pat McGrath Labs founded?
Pat McGrath Labs was founded in 2016.
Where is Pat McGrath Labs's headquarters?
Pat McGrath Labs's headquarters is located at 126 5th Ave, New York.
What is Pat McGrath Labs's latest funding round?
Pat McGrath Labs's latest funding round is Private Equity - II.
How much did Pat McGrath Labs raise?
Pat McGrath Labs raised a total of $82M.
Who are the investors of Pat McGrath Labs?
Investors of Pat McGrath Labs include Eurazeo and One Luxury Group.
Who are Pat McGrath Labs's competitors?
Competitors of Pat McGrath Labs include Oddity and 8 more.
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Compare Pat McGrath Labs to Competitors
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