
Root
Founded Year
2016Stage
Unattributed VC | AliveTotal Raised
$4.5MLast Raised
$1.5M | 1 yr agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-49 points in the past 30 days
About Root
Root is a leading company specializing in low-code, API-first insurance technology within the insurtech sector. The company offers an end-to-end insurance platform that enables clients to build, launch, and manage digital and embedded insurance products with ease. Root's platform serves a diverse range of clients, including large brands, retailers, insurance providers, and captives, primarily in the insurance industry. It was founded in 2016 and is based in Cape Town, South Africa.
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Root's Product Videos
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ESPs containing Root
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The insurance distribution platforms market offers digital solutions to streamline and enhance the distribution of insurance products and services. Companies in this market provide platforms that enable insurance companies, agents, brokers, and customers to connect and transact more seamlessly. By engaging in the insurance distribution platforms market, businesses can benefit from increased effici…
Root named as Challenger among 10 other companies, including Qover, Instanda, and Sure.
Root's Products & Differentiators
Modular low-code, cloud-native technology platform
End-to-end insurance operating system offered in modules to allow for digitisation of one piece of the value chain at a time (digital sales to claim)
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Research containing Root
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Root in 1 CB Insights research brief, most recently on Aug 7, 2023.
Expert Collections containing Root
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Root is included in 1 Expert Collection, including Insurtech.
Insurtech
4,363 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Root Frequently Asked Questions (FAQ)
When was Root founded?
Root was founded in 2016.
Where is Root's headquarters?
Root's headquarters is located at 443 Somerset Road, Green Point, Cape Town.
What is Root's latest funding round?
Root's latest funding round is Unattributed VC.
How much did Root raise?
Root raised a total of $4.5M.
Who are the investors of Root?
Investors of Root include Invenfin, Savannah Fund, FireID, P1 Ventures, BASE Capital and 3 more.
Who are Root's competitors?
Competitors of Root include Boost and 5 more.
What products does Root offer?
Root's products include Modular low-code, cloud-native technology platform.
Who are Root's customers?
Customers of Root include TFG, Mr Price Money, CIM Finance and RCS (BN Paribas).
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Compare Root to Competitors

Cover Genius is the insurtech company that specializes in embedded protection for various industries. Its main offerings include a global distribution platform, XCover, which provides seamless insurance and protection services, and an API that enables instant claims payments in over 90 currencies. It primarily serves sectors such as retail, fintech, logistics, mobility and auto, gig economy, travel, property, and live event ticketing. It was founded in 2014 and is based in New York, New York.

Boost is a company that focuses on providing digital insurance solutions in the insurance technology sector. It offers a digital insurance platform that provides compliance, capital, and technology infrastructure for insurance technology companies, MGAs, and embedded insurance. it primarily sells to the insurance technology industry, as well as to MGAs, brokers, agents, and embedded insurance platforms. The company was founded in 2017 and is based in New York, New York.

Tint specializes in providing embedded insurance and assurance solutions within various sectors, including SaaS platforms and marketplaces. The company offers a range of services such as white-labeled protection, claims management, and risk coverage tailored to the needs of businesses and their customers. Tint's offerings are designed to integrate seamlessly with client platforms, enhancing user experience and fostering trust through relevant insurance coverage. It was founded in 2018 and is based in San Francisco, California.

CoverGo develops a no-code insurance platform in insurance technology. The company offers a configurable platform that enables insurance companies to manage their operations, build and launch insurance products, enable omnichannel distribution, and manage policies and claims. Its platform facilitates CoverGo for health, CoverGo for property and casualty, and CoverGo for life. It primarily serves the insurance industry. It was founded in 2016 and is based in New York, New York.

Socotra is a cloud-native insurance technology company that provides a core policy administration platform for the insurance industry. The company's main offerings include a platform for policy management, underwriting, billing, and claims, designed to integrate with various internal and external tools and data sources. Socotra primarily serves the insurance sector, providing solutions for insurers. It was founded in 2014 and is based in San Francisco, California.
bsurance specializes in the digital integration of insurance products within various business sectors. The company offers a cloud-based platform that enables businesses to embed insurance services directly at the point of sale, providing digitalized insurance solutions. While bsurance primarily serves sectors such as e-commerce, mobility, banking, payment providers, and sharing economy platforms, this information is not explicitly stated in the info bank and is therefore not included in the description. It was founded in 2017 and is based in Vienna, Austria.
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