
SmartAsset
Founded Year
2011Stage
Biz Plan Competition | AliveTotal Raised
$158.62MValuation
$0000Last Raised
$1M | 2 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-98 points in the past 30 days
About SmartAsset
SmartAsset is a financial decision-making platform operating in the personal finance and investment advisory sectors. The company offers a range of tools and services designed to empower individuals to make informed financial decisions, including personalized calculators for taxes, home buying, and retirement, as well as a service to match users with vetted financial advisors. SmartAsset primarily serves individuals seeking financial planning and investment advice. It was founded in 2011 and is based in New York, New York.
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SmartAsset's Products & Differentiators
SmartAsset
The lifeblood of our business is consumers, and SmartAsset continues to attract new and existing readers by providing fresh, accurate and in-depth financial advice in the form of free articles, guides, reviews, calculators and other helpful tools. SmartAsset started as a site for people looking for answers to life’s big financial questions like: how much house can I afford or how much money do I need to save for retirement?
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Expert Collections containing SmartAsset
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
SmartAsset is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,249 items
Wealth Tech
2,294 items
Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.
Financial Wellness
245 items
Track startups and capture company information and workflow.
Fintech
9,304 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Latest SmartAsset News
Oct 27, 2024
Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Growing up, we often visited the campus of my dad's alma mater and held alumni retreats at our house. The family joke is that my dad used to lean over my crib and whisper, "You will go to Wheaton College someday." And he was right. In the fall of 2003, I packed my bags and started college three hours away at my dream college in Wheaton, Illinois. My parents paid all of my costs, so for me, it was completely free. Because I didn't pay for college, I valued it less Since I wasn't in charge of paying for my education, I didn't have a care in the world. That's why, almost immediately, I spent more time with new friends than I did studying or attending class. I dedicated myself solely to social extra-curriculars. Predictably, my grades tanked. I also went through a bit of an identity crisis, because in addition to being away from home for the first time in my life, I transformed from an A and B student in high school to a C and D student in college. It was an emotional and confusing year. I firmly believe that if I'd paid for my education, I would have been a great student. I know this is true because when I went to graduate school, I paid for every penny and was a far better student. Plus, I loved it. It cost my parents more than $200,000 to send me to school To prepare for this article, I interviewed my parents about what it was like paying for my education … and I'm still trying to wipe the look of disbelief off my face. They spent an outrageous amount of money on me per semester: $21,000, or $42,000 per year. Even worse, they paid for 10 semesters, adding up to $210,000 total by the time I graduated with a 2.5 GPA for a communications degree. I took longer to graduate because I switched from a business major during my junior year — hence why I spent two additional semesters earning my communications major. For one of those extra semesters, I took summer school and my tenth semester was spent working a newspaper internship since it was my last requirement to graduate. In other words, my parents spent $21,000 so I could complete an unpaid internship. That said, I'd say the biggest culprits of my extended year were procrastination and flakiness, which I deeply regret and feel guilty about. I rarely did homework. I slacked off in class … if I even went. I pulled all-nighters to complete projects, which resulted in dozing off in class. Want to save for your own goals? Finding a financial advisor doesn't have to be hard. SmartAsset's free tool matches you with up to three fiduciary financial advisors who serve your area in minutes. Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests. Start your search now. My parents don't regret paying for my college I already knew my parents were saintly, but in talking with them, I learned how much they put me first. For one thing, they refinanced their mortgage in order to fund my college experience, and they put retirement and regular savings on hold while I was away at college. It also became clear how good they are at financial management. They never took out any loans and they always paid for my tuition on time — which means they avoided building interest altogether. My dad is a doctor and my mom was a homemaker. However, to help pay for college, she became a realtor. Until our recent conversation, I never fully appreciated or even realized her sacrifice. But I think they should have made me pay for college; as far as I'm concerned, not doing that was a mistake. Even a small portion would likely have changed my priorities. And until I figured out what I wanted for a career, I also should have gone to community college. In the sweetest of ways, they don't see it like that. As my dad put it, "I do not regret paying your college tuition because we knew education was important and we committed to it when you were a little girl." Despite their lack of regret, they admit that I should have worked in high school and college to help contribute — and wished I would have better utilized their investment. If there is a redemption story, it's that I got a job in the field I studied for. I used my communications degree to go into the publishing field, which I know helps ease their mind. Why I won't give my kids a free ride to college If I'd made a financial investment in my college education, I really think I would have studied hard. My parents' parting wisdom was that my kids should work, or even better, run their own business — perhaps selling things on Amazon. And I agree: My future kids will work by the time they're in high school. My parents meant well, and I will never be able to repay them in gratitude or capital. However, when I'm a mom, my kids will pay for at least half their education, get scholarships, and consider community college. They'll learn to value college more than I ever did. This article was originally published in August 2019.
SmartAsset Frequently Asked Questions (FAQ)
When was SmartAsset founded?
SmartAsset was founded in 2011.
Where is SmartAsset's headquarters?
SmartAsset's headquarters is located at 122 East 42nd Street, New York.
What is SmartAsset's latest funding round?
SmartAsset's latest funding round is Biz Plan Competition.
How much did SmartAsset raise?
SmartAsset raised a total of $158.62M.
Who are the investors of SmartAsset?
Investors of SmartAsset include Stagwell, Javelin Venture Partners, TruStage Ventures, TTV Capital, Citi Ventures and 16 more.
Who are SmartAsset's competitors?
Competitors of SmartAsset include Zoe Financial and 8 more.
What products does SmartAsset offer?
SmartAsset's products include SmartAsset and 2 more.
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Compare SmartAsset to Competitors
Zoe Financial provides a wealth management platform connecting individuals with trusted financial advisors across various sectors. The company offers a service to match clients with vetted, fiduciary financial advisors and provides a platform for managing and growing wealth. It serves individuals with personalized financial planning and investment management services. It was founded in 2016 and is based in New York, New York.
Emotomy is an investment management firm operating in the financial services industry. The company offers solutions designed to help investors navigate changing market environments and achieve their long-term objectives. It primarily serves sectors such as financial advisors, corporations, insurance companies, and investment managers. It was founded in 2006 and is based in Chicago, Illinois.
Fintastico is a company that focuses on financial services within the fintech industry. The company offers a curated selection of innovative financial services and news, providing solutions that cater to the financial needs of consumers, retailers, and businesses. It primarily serves the financial sector, with a particular emphasis on fintech. It was founded in 2017 and is based in Milan, Italy.
Evolution Finance is a company focused on personal finance, operating in the financial services industry. The company offers a range of services including a credit card and gift card resource, a search engine for comparing credit card offers, an education center for promoting responsible spending habits, and a social network for personal finance. The company primarily serves individuals seeking to make informed financial decisions. It is based in Washington, DC.
Harness Wealth specializes in providing bespoke tax and financial advisory services within the financial sector. The company offers a range of services including tax planning, estate planning, and personalized financial advice, all facilitated through a technology platform. Harness Wealth primarily caters to business and equity owners, offering support for life milestones such as marriage, having a child, and retirement. It was founded in 2018 and is based in New York, New York.
TeenGo is a company focused on financial wellness for younger generations, operating in the financial education sector. The company offers a solution that helps children become financially literate, providing tools for managing finances, promoting smart savings, and offering a simple and secure mobile payment option. Primarily, TeenGo caters to the financial education sector for the younger demographic. It is based in Buenos Aires, Argentina.
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