
Tamara
Founded Year
2020Stage
Series C | AliveTotal Raised
$706.8MValuation
$0000Last Raised
$340M | 1 yr agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+61 points in the past 30 days
About Tamara
Tamara serves as a shopping and payments platform operating in the financial technology sector. The company provides a mobile application offering flexible payment solutions, allowing customers to divide their bills into multiple installments without delay fees, in compliance with Islamic law. Tamara primarily serves the e-commerce industry, with global and regional brands to local small and medium businesses. It was founded in 2020 and is based in Riyadh, Saudi Arabia.
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ESPs containing Tamara
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The buy now pay later (BNPL) — B2C payments market offers a flexible payment solution for consumers, allowing shoppers to make purchases and split the cost into multiple installments, typically interest-free. BNPL solutions provide an alternative to traditional credit cards and enable customers to make purchases without upfront payment or the need for a credit check. BNPL solutions typically offer…
Tamara named as Challenger among 15 other companies, including PayPal, Affirm, and Klarna.
Tamara's Products & Differentiators
Split in Installments
Ability to split into multiple installments depending on category of retail and ticket size
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Research containing Tamara
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Tamara in 7 CB Insights research briefs, most recently on May 8, 2024.

May 8, 2024
The embedded banking & payments market map
Jan 31, 2024
Retail tech in 5 charts: 2023
Jan 18, 2024 report
State of Fintech 2023 Report
Jan 4, 2024 report
State of Venture 2023 Report
May 10, 2022
130+ startups driving the Middle East’s fintech boomExpert Collections containing Tamara
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Tamara is included in 6 Expert Collections, including E-Commerce.
E-Commerce
11,263 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Store tech (In-store retail tech)
1,698 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
1,249 items
Digital Lending
2,468 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Payments
3,034 items
Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.
Fintech
13,413 items
Excludes US-based companies
Latest Tamara News
Oct 28, 2024
B&T Published on: 29th October 2024 at 9:25 AM SHARE A giant and growing melanoma has been placed on Tamarama Beach as part of this year’s Sculpture by the Sea exhibition. Created by two Ogilvy creatives, Ogilvy Health, The Glue Society and The Beautiful and Useful Studio, it’s an art installation as well as a message about skin sun safety. The sculpture, called ‘The Spot’ is changing as the exhibition progresses. It started at around five meters and has continued to grow to over 20 metres wide. “Sculpture by The Sea, Bondi is one of the most important events in Sydney. But it’s not just a great place for a walk and a look at some amazing art, it’s a great place to use art to talk to important issues such as sun safety,” said Ogilvy Sydney group creative director, Andrew Hankin. “When two in three Aussies will get some form of skin cancer in their lives it feels like constantly raising awareness for this issue is important. And using art at the beginning of summer to do that feels like an authentic way to get the message across,” added Hankin. Ogilvy creative Andrew Hankin previously had a sculpture featured in the exhibition in 2014, when he created another sun-safety-focused piece, which was a giant frying-pan installation called ‘We’re fryin’ out here’ . ‘The Spot’s’ message was reinforced over the weekend with on-site free skin checks via not-for-profit Skin Check Champions, teamed with skin safety education and sampling through a partnership with La Roche-Posay. The project has been co-funded by Bristol Myers Squibb and La Roche-Posay. “With 450,000 visitors to visit the exhibition before it closes on Monday 4 November ‘The Spot’, which is one of more than 100 sculptures in this year’s exhibition, is able to use the platform of Sculpture by Sea to highlight important sun safety messaging as we head into another Australian Summer,” said Sculpture by The Sea, founding CEO & artistic director David Handley AM. Related posts:
Tamara Frequently Asked Questions (FAQ)
When was Tamara founded?
Tamara was founded in 2020.
Where is Tamara's headquarters?
Tamara's headquarters is located at 6901 At Takhassusi Branch Street, Riyadh.
What is Tamara's latest funding round?
Tamara's latest funding round is Series C.
How much did Tamara raise?
Tamara raised a total of $706.8M.
Who are the investors of Tamara?
Investors of Tamara include Checkout.com, Shorooq Partners, Sanabil Investments, Endeavor, Coatue and 15 more.
Who are Tamara's competitors?
Competitors of Tamara include Klarna, MNT Halan, Tabby, Spotii, TradeDepot and 7 more.
What products does Tamara offer?
Tamara's products include Split in Installments.
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Compare Tamara to Competitors

Tabby focuses on reshaping consumer shopping experiences. The company offers a 'buy now, pay later' service, allowing customers to split their purchases into four interest-free payments, both online and in-store. Tabby primarily serves the retail industry, with a wide range of businesses from global brands to small enterprises utilizing its technology. It was founded in 2019 and is based in Dubai, United Arab Emirates.
MNT Halan operates as a fintech company that focuses on digitizing traditional banking and cash-based markets. The company offers a range of services including digital payment solutions, lending services to the unbanked and underbanked, and an e-commerce platform. It primarily serves the financial sector and the e-commerce industry. It was founded in 2017 and is based in Cairo, Egypt.
Khazna operates as a financial technology company in smartphone-based financial services. It offers a digital benefits application to provide financial solutions to corporate employees, allowing them to use the earned portion of their salary to meet their monthly financial needs. It primarily serves the financial technology industry. The company was founded in 2019 and is based in Giza, Egypt.
Cashew specializes in flexible payment solutions within the financial services sector. The company offers a range of products including buy now pay later options, interest-free installment plans, and comprehensive financial management services. Cashew primarily caters to individual consumers seeking manageable payment options for their purchases. It was founded in 2020 and is based in Dubai, United Arab Emirates.
Postpay is a financial services company operating in the e-commerce industry. The company offers a 'buy now, pay later' service, allowing customers to split their purchases into three interest-free payments. This service is primarily targeted at online shoppers. It was founded in 2019 and is based in Dubai, United Arab Emirates.
Shahry focuses on providing digital credit services. The company's main service is a buy-now-pay-later application allowing customers to purchase consumer goods and services in installments with no down payment. It serves the retail industry, offering its services to customers shopping at various merchants. It was founded in 2019 and is based in Cairo, Egypt.
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