Trax
Founded Year
2010Stage
Debt | AliveTotal Raised
$1.063BLast Raised
$50M | 1 yr agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-92 points in the past 30 days
About Trax
Trax specializes in cloud-based retail management solutions, focusing on leveraging artificial intelligence to enhance retail operations and experiences. The company offers a suite of services including real-time retail execution, data analytics for consumer insights, and image recognition technology to optimize in-store performance and shopper engagement. Trax primarily serves the consumer packaged goods (CPG) and retail industries with its technology-driven solutions. It was founded in 2010 and is based in Boston, Massachusetts.
Loading...
ESPs containing Trax
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The offline behavior tracking market uses technology such as computer vision, sensor tech, and artificial intelligence to track and analyze customer behavior in physical stores. This data can be used to optimize inventory management, reduce costs, enhance the customer experience, and drive growth. The market is driven by the need for retailers to stay ahead of the curve in a highly competitive ind…
Trax named as Highflier among 13 other companies, including Foursquare, RetailNext, and Trigo.
Loading...
Research containing Trax
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Trax in 3 CB Insights research briefs, most recently on Apr 3, 2023.
Jan 20, 2022 report
Why Retail Store Leaders Are Prioritizing Shelf Management SolutionsExpert Collections containing Trax
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Trax is included in 6 Expert Collections, including Store tech (In-store retail tech).
Store tech (In-store retail tech)
1,948 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
1,249 items
Grocery Retail Tech
831 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Conference Exhibitors
5,302 items
Food & Beverage
156 items
Artificial Intelligence
6,855 items
Trax Patents
Trax has filed 102 patents.
The 3 most popular patent topics include:
- retailing
- image processing
- real estate
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
12/20/2022 | 9/3/2024 | Retailing, Real estate, Promotion and marketing communications, Sensors, Digital photography | Grant |
Application Date | 12/20/2022 |
|---|---|
Grant Date | 9/3/2024 |
Title | |
Related Topics | Retailing, Real estate, Promotion and marketing communications, Sensors, Digital photography |
Status | Grant |
Latest Trax News
Oct 17, 2024
The partnership aims to enable Taiba Investments with data-driven decision-making capabilities, contributing to improved business performance and enhanced operational efficiency Staff Writer, TradeArabia Taiba Investments, a leading hospitality and real estate firm in Saudi Arabia, has announced the launch of a new phase in its digital transformation journey in partnership with Trax Group. This step is part of Taiba Investments' strategy to enhance operational efficiency and adopt the latest digital technologies to support sustainable growth and meet the aspirations of its customers in both local and global markets. The partnership aims to enable Taiba Investments with data-driven decision-making capabilities, contributing to improved business performance and enhanced operational efficiency. Through this partnership with Trax Group, Taiba Investments will further strengthen its digital transformation efforts, supporting its expansion goals and enhancing its competitive edge in the Saudi market. Operational performance Sultan Al-Otaibi, CEO of Taiba Investments, said: “We are committed to advancing our digital transformation in line with our expansion strategy, boosting our operational performance, and supporting our future goals for sustainable growth. We are confident that Trax Group’s expertise will help us build a more integrated business structure, support our growth opportunities, and meet the needs of our partners.” Raed Al Tayar, Chairman of Trax Group, added: “We are excited to partner with Taiba Investments on this transformative journey. We believe that combining our deep understanding of business operations with cutting-edge digital solutions will ultimately lead to remarkable success.” Ahmed Maghraby, CEO of Trax Group, said: “Our collaboration with Taiba Investments reflects our shared commitment to innovation and operational excellence. This initiative will not only modernise their processes but also position Taiba Investments for sustainable growth in alignment with Saudi Arabia’s Vision 2030.” Ali Al-Hamed, Senior General Manager of Information Technology at Taiba Investment Company, said: “This project comes as part of our comprehensive digital strategy, which aims to benefit from the latest technical solutions, including artificial intelligence, cloud computing, and advanced data management systems. Through this transformation, we seek to build a flexible and modern work environment that supports innovation and enhances the team’s capabilities to achieve excellence in performance and serve our customers in the best possible way.” Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. ( Syndigate.info ). Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here . © ZAWYA 2024 ZAWYA NEWSLETTERS Get insights and exclusive content from the world of business and finance that you can trust, delivered to your inbox. Subscribe to our newsletters:
Trax Frequently Asked Questions (FAQ)
When was Trax founded?
Trax was founded in 2010.
Where is Trax's headquarters?
Trax's headquarters is located at One Beacon Street, 15th Floor, Boston.
What is Trax's latest funding round?
Trax's latest funding round is Debt.
How much did Trax raise?
Trax raised a total of $1.063B.
Who are the investors of Trax?
Investors of Trax include Deutsche Bank, Garage Syndicate, Warburg Pincus, Sony Innovation Fund, OMERS and 9 more.
Who are Trax's competitors?
Competitors of Trax include Simbe Robotics, Retail Aware, Dayta AI, Vispera, Cognitiwe and 7 more.
Loading...
Compare Trax to Competitors
One Door is a company that focuses on providing a comprehensive visual merchandising solution in the retail industry. The company offers a platform that helps retail teams to create, communicate, and execute in-store experiences, consolidating data, digitizing and streamlining processes, and enabling real-time communication between internal teams, vendors, and stores. The primary sectors that One Door sells to include the retail industry and the cloud computing industry. It was founded in 2000 and is based in Boston, Massachusetts.
Vispera specializes in visual intelligence for the retail sector, focusing on image recognition-based solutions. The company offers services that enable retailers and suppliers to enhance the efficiency and effectiveness of their in-store execution by utilizing advanced image recognition technology to collect, measure, and analyze real-time data from store shelves. It was founded in 2014 and is based in Istanbul, Turkey.
Shelfie is a company that focuses on automating retail shelf-stock audits, operating within the retail technology sector. The company's main service involves using artificial intelligence and deep learning technologies to monitor retail shelves, detect stock gaps and discrepancies, and alert staff to restock specific items. Shelfie primarily serves the retail industry. It was founded in 2016 and is based in Manly, New South Wales.
Focal Systems specializes in retail automation technology, focusing on optimizing retail operations and increasing EBITDA through AI-driven solutions. The company offers a suite of products that automate and optimize inventory management, shelf space utilization, and employee productivity, while also reducing food waste. Focal Systems primarily serves the retail sector, providing tools that enhance store management and operational efficiency. It was founded in 2015 and is based in Burlingame, California.
Field Agent focuses on providing solutions for retail challenges, operating within the retail and consumer goods industry. The company offers a range of services including auditing stores, generating reviews, providing shopper insights, and facilitating on-demand sales. These services primarily cater to the retail industry. It was founded in 2010 and is based in Fayetteville, Arkansas.
ParallelDots is a company that specializes in image recognition solutions, primarily serving the retail and FMCG industries. The company offers products that use computer vision to analyze retail shelf displays, generating real-time insights for perfect store KPIs, tracking in-store compliance, and identifying gaps in retail execution. Its primary customers are CPG manufacturers and retailers. It was founded in 2014 and is based in Gurgaon, India.
Loading...