Consumer & Retail / E-Commerce
Best Wholesale Platforms Companies
What is Wholesale Platforms?
The wholesale platforms market offers digital solutions for brands and retailers to manage the wholesale buying and selling process online, increasing efficiency and supporting business growth. These platforms provide real-time data insights, allowing for optimized performance and the ability to view linesheets, build assortments, place and manage orders, process payments, and more. With the challenges faced by the industry such as supply chain issues and economic instability, these platforms serve as connective tissue between brands and buyers across multiple countries.
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Top Wholesale Platforms Companies

eBay operates as a global online marketplace that operates in the e-commerce industry. The company facilitates consumer-to-consumer and business-to-consumer sales through its website, offering a platform for millions of sellers and buyers to connect and transact. It primarily serves the e-commerce industry by providing a space for individuals and businesses to buy and sell goods. It was formerly known as AuctionWeb. It was founded in 1995 and is based in San Jose, California.
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JOOR is a digital wholesale management platform specializing in the fashion e-commerce sector. The company offers virtual showrooms, line sheet software, a B2B order management system, and reporting and analytics tools to facilitate wholesale transactions between brands and retailers. JOOR also provides financial services like JOOR Pay and access to digital trade shows through JOOR Passport. It was founded in 2010 and is based in New York, New York.

Amazon is a customer-centric company focused on e-commerce, cloud computing, and artificial intelligence. The company offers a vast array of products and services, including online retail shopping, digital streaming, and innovative technological solutions. Amazon primarily serves consumers, businesses, and developers through its diverse range of services and platforms. Amazon was formerly known as Cadabra. It was founded in 1994 and is based in Seattle, Washington.

Farfetch focuses on the luxury fashion industry. The company operates an e-commerce marketplace that connects customers with a wide range of luxury brands, boutiques, and department stores, offering a unique shopping experience and access to a selection of luxury items. It was founded in 2007 and is based in London, United Kingdom. In January 2024, Farfetch was acquired by Coupang at a valuation of $500M.

Faire operates as an online wholesale marketplace for retailers and brands. It offers home decoration, food and drink, beauty and wellness, jewelry, paper and novelty, and more. Faire primarily serves the retail sector. It was formerly known as Indigo Fair. The company was founded in 2017 and is based in San Francisco, California.
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Alibaba.com (HKG: 9988) runs a platform for global wholesale trade. The company provides a marketplace for manufacturers, suppliers, exporters, and importers to trade a wide range of products, including consumer electronics, machinery, and apparel. It primarily serves small businesses, manufacturers, and distributors worldwide. It was founded in 1999 and is based in Hangzhou, China.
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Abound provides software connecting brands and manufacturers’ representatives. The business-to-business (B2B) software platform uses analytics to help brands and manufacturers' representatives connect, collaborate, and bring products to market. Abound was formerly known as Maris Way. It was founded in 2016 and is based in New York, New York. In January 2024, Abound was acquired by Carro.
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Andisor provides a digital wholesale marketplace in the retail industry. The company offers a platform that streamlines wholesale operations, from decision-making to transactions, and provides recommendation and order management capabilities for inventory sourcing. It primarily serves the retail industry. It was founded in 2021 and is based in Melbourne, Australia.
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Ankorstore operates as a wholesale marketplace within the retail industry, focusing on supporting independent brands. The company offers a platform for a range of products including home and kitchen items, food and drinks, beauty and wellness products, baby and kids essentials, jewelry, fashion, and stationery. It was founded in 2019 and is based in Paris, France.
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Centra is a company that focuses on providing a commerce platform for fashion and lifestyle brands. The company offers built-in tools that allow brands to serve all markets with the right products, prices, and campaigns, enabling them to scale up quickly. Centra primarily sells to the ecommerce industry. It was founded in 2014 and is based in Stockholm, Sweden.
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IndiaMART is an online business-to-business (B2B) marketplace, focusing on connecting buyers with suppliers across various sectors. The platform facilitates trade by offering a range of products and services, enabling buyers to source products and engage with reliable suppliers. IndiaMART primarily serves small and medium-sized enterprises (SMEs), large enterprises, and individual buyers. It was founded in 1999 and is based in Noida, India.
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Inventa offers a business-to-business (B2B) marketplace connecting brands with independent retailers. It enables retailers to find and buy wholesale merchandise for stores to reach local retailers. The company offers products that include beauty and wellness products, makeup products, food and drinks, home equipment, and more. The company was founded in 2021 and is based in Sao Paulo, Brazil.
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Mable develops a mobile and web-based business-to-business (B2B) wholesale platform that enables retailers to find and buy quality products from suppliers and wholesalers of all sizes. It was formerly known as Foundry Market. The company was founded in 2019 and is based in Boston, Massachusetts.
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NuORDER provides a cloud and mobile business-to-business (B2B) electronic commerce (e-commerce) solution empowering brands and retailers to streamline business operations. It offers retailers a central hub to browse products and catalogs, access real-time inventory data, and place orders from a computer or mobile application. The company was founded in 2011 and is based in Los Angeles, California. In June 2021, NuORDER was acquired by Lightspeed.

TradeSquare is a company that operates in the ecommerce industry, focusing on bridging the gap between local wholesalers and retailers. The company offers a wide range of products including homewares, toys, pet supplies, health and beauty products, fashion items, electronics, and more, all available for purchase at wholesale prices. TradeSquare primarily serves the retail industry, providing a platform for small and medium enterprises to access products from large vendors. It was founded in 2020 and is based in Sydney, New South Wales.
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The ESP matrix leverages data and analyst insight to identify and rank leading private-market companies in a given technology landscape.
What is Wholesale Platforms?
The wholesale platforms market offers digital solutions for brands and retailers to manage the wholesale buying and selling process online, increasing efficiency and supporting business growth. These platforms provide real-time data insights, allowing for optimized performance and the ability to view linesheets, build assortments, place and manage orders, process payments, and more. With the challenges faced by the industry such as supply chain issues and economic instability, these platforms serve as connective tissue between brands and buyers across multiple countries.
Expert Collections
Market Map
Similar Markets
Do you compete within Wholesale Platforms?
Reach more buyers.
Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.