Oct 18, 2024

The alliance will provide hyper-personalised experiences to the bank’s users at scale, utilising CleverTap's platform. October 18, 2024 Vietnam’s VPBank has collaborated with CleverTap, a customer engagement platform, to provide personalised banking experiences. The collaboration is set to provide hyper-personalised experiences to the bank’s users at scale, utilising CleverTap’s customer engagement platform to gain deeper insights into customer behaviour and aspirations. Go deeper with GlobalData Utilising CleverTap’s AI/ML-powered capabilities, VPBank will be able to tailor its customer interactions with precision. VPBank, with CleverTap’s unified customer view, will be able to pinpoint high-intent users and engage them with contextual offers, aiming to increase customer lifetime value. VPBank digital marketing head Varun Krishna said: “Partnering with CleverTap empowers us to harness advanced AI-driven insights, enabling us to engage our customers more effectively and tailor our offerings to their unique needs across digital channels. “This collaboration not only enhances our ability to connect with customers on a deeper level but also drives sustained growth and loyalty. Together, we are committed to setting new standards in customer engagement and positioning VPBank as the most trusted and preferred bank in Vietnam.” How well do you really know your competitors? Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge. Not ready to buy yet? Download a free sample We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form By GlobalData Submit Tick here to opt out of curated industry news, reports, and event updates from Retail Banker International. Submit and download Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address. The partnership represents a strategic move by VPBank to leverage technology in creating more meaningful connections with customers, driving higher conversions on products and offers through targeted campaigns. CleverTap country manager Mai Vo said: “Vietnam’s banking sector is at the precipice of a new era of growth. Our partnership with VPBank couldn’t be timed better. With a legacy of innovation and customer-centricity, VPBank has consistently set benchmarks in the Vietnamese banking industry. “This partnership is not only a testament to CleverTap’s expertise in driving conversion and retention but also underscores VPBank’s leadership in propelling Vietnam’s banking sector into a new era of excellence.” …………………………..