AI is helping extend retailers’ digital advertising networks’ reach across hyper-personalized content and new search platforms. We highlight opportunities for retailers, brands, ad agencies, and other industry stakeholders.
Instead of renting an audience, companies are realizing that owning their audiences and going direct can lower CAC and increase LTV. Here are our predictions for the media companies that technology and financial services companies should have on their M&A radar.
GenAI tools are moving deeper into e-commerce operations, with emerging applications in packaging design, UX optimization, supply chain management, and more. We map out tech startup activity across the ecosystem.
We dive into what agents are, their limitations, key companies, and implications for the future of work.
HubSpot is taking on data enrichment providers like ZoomInfo, Apollo.io, and ultimately LinkedIn Sales Navigator as it aims to become a one-stop shop for go-to-market teams.
Chief data officers are paying anywhere from $50K to $800K per year to accurately track and target their customers across digital platforms.
From device fingerprinting to social listening, we break down the vendors helping marketers target customers without the use of third-party cookies.
With interest in AI at a fever pitch, this market map looks at the companies helping CPG and fashion brands — like Coca-Cola and H&M — deliver intelligent digital experiences to boost customer loyalty and revenue.
As major tech companies like Google and Microsoft invest in generative AI, the copywriting landscape is changing. We analyze the impact of Jasper's partnership with Google Cloud and what it means for the industry.
We spoke with software buyers who recently purchased account-based marketing (ABM) and conversational marketing solutions to understand product quality, competition, and pricing. Quickly compare 6sense, Demandbase, Drift, Qualified, and more with this Vendor Scorecard.
Netflix’s latest partnership and acquisition activity illuminate the streamer’s plans to transform its business model, tap into new revenue streams, and grow its bottom line.
With Instagram now allowing 5 external links on a user’s profile, standalone link-in-bio companies are going to have a tougher time defining their value proposition.
We outline the market outlook for location-based marketing in the consumer and retail industry — from investment trends and leading companies to recommendations for players in the space.
We outline the market outlook for marketing attribution in the consumer and retail industry — from investment trends and leading companies to recommendations for players in the space.
After raising from Andreessen Horowitz in March 2021 at a $650M valuation, Substack recently launched a crowdfunding campaign to raise $5M from its community. Is it a good deal?
From virtual photoshoots to e-commerce product descriptions, we break down 6 ways brands and retailers can leverage generative AI to cut costs and create more engaging content.
Brands and retailers are using text generation tools to write more engaging product descriptions that will convert more shoppers. We break down the opportunity and highlight 13 relevant tech vendors.
Brands and retailers are boosting customer service agents' efficiency using AI-generated responses and by automatically translating content. We break down the opportunity and highlight the tech vendors that are already working with clients to make this a reality.
Generative AI will allow marketing teams to scale visual content creation to target different demographics and platforms. We break down the opportunity and highlight 12 relevant tech vendors.
Retail media networks are among the fastest-growing ad marketplaces in the US. Advertisers need new tech to execute successful campaigns on these platforms. This market map looks at the technology helping to optimize retail media spend.
Brands and retailers are speeding up the process of generating 3D assets from text or 2D images using AI. We break down the opportunity and highlight the tech vendors that are already working with clients to make this a reality.
Brands and retailers are reducing costs using AI-generated product photography and virtual fashion models. We break down the opportunity and highlight 11 relevant tech vendors.
Fashion designers can refine new clothing designs with tools that use generative AI to turn 2D sketches into digital renderings. We break down the opportunity and highlight the tech vendors that are already working with clients to make this a reality.
The TV commercial is one of the advertising industry’s most far-reaching formats — and also the most ripe for disruption. Technologies like generative AI will change how TV ads are made and delivered, translating to time and cost savings for advertisers.
We mined Shopify's acquisitions, investments, and partnerships to discern the company's strategic priorities.